Consumer Perspectives of HDTV & TV Technologies

NUMBER OF TV SETS IN HOUSEHOLD USED ON A REGULAR BASIS

HOURS SPENT WATCHING TELEVISION

TYPES OF TELEVISION PROGRAMMING CONSIDERED LOCAL

HOURS SPENT WATCHING LOCAL PROGRAMMING

NUMBER OF TV SETS USING CABLE SERVICE, NO ANTENNA OR 'RABBIT EARS' TO RECEIVE TELEVISION PROGRAMMING

NUMBER OF TV SETS USING SATELLITE SERVICE, NO ANTENNA OR 'RABBIT EARS' TO RECEIVE TELEVISION PROGRAMMING

NUMBER OF TV SETS USING SATELLITE SERVICE AND ANTENNA OR 'RABBIT EARS' TO RECEIVE TELEVISION PROGRAMMING

NUMBER OF TV SETS USING ANTENNA OR 'RABBIT EARS' ONLY TO RECEIVE TELEVISION PROGRAMMING

DEVICE USED TO RECEIVE TELEVISION PROGRAMMING ON THE PRIMARY HOUSEHOLD TV

WEEKLY HOURS SPENT WATCHING LOCAL PROGRAMMING USING AN ANTENNA

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING AN ANTENNA TO RECEIVE LOCAL PROGRAMMING: PICTURE QUALITY

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING AN ANTENNA TO RECEIVE LOCAL PROGRAMMING: RELIABILITY OF SIGNAL

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING AN ANTENNA TO RECEIVE LOCAL PROGRAMMING: EASE OF TUNING CHANNELS

WEEKLY HOURS SPENT WATCHING TELEVISION PROGRAMMING ON TVS THAT USE A CABLE SERVICE

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING A CABLE SERVICE TO RECEIVE TELEVISION PROGRAMMING: PICTURE QUALITY

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING A CABLE SERVICE TO RECEIVE TELEVISION PROGRAMMING: RELIABILITY OF SIGNAL

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING A CABLE SERVICE TO RECEIVE TELEVISION PROGRAMMING: NUMBER OF AVAILABLE CHANNELS

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING A CABLE SERVICE TO RECEIVE TELEVISION PROGRAMMING: CABLE SET-TOP BOX

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING A CABLE SERVICE TO RECEIVE TELEVISION PROGRAMMING: CABLE REMOTE

WEEKLY HOURS SPENT WATCHING TELEVISION PROGRAMMING ON TVS THAT USE A SATELLITE SERVICE

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING A SATELLITE SERVICE TO RECEIVE TELEVISION PROGRAMMING: PICTURE QUALITY

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING A SATELLITE SERVICE TO RECEIVE TELEVISION PROGRAMMING: RELIABILITY OF SIGNAL

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING A SATELLITE SERVICE TO RECEIVE TELEVISION PROGRAMMING: NUMBER OF AVAILABLE CHANNELS

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING A SATELLITE SERVICE TO RECEIVE TELEVISION PROGRAMMING: SATELLITE SET-TOP BOX

SATISFACTION WITH THE FOLLOWING ASPECTS OF USING A SATELLITE SERVICE TO RECEIVE TELEVISION PROGRAMMING: SATELLITE REMOTE

HOUSEHOLD TV ACTIVITIES

TELEVISION CHANNELS WATCHED ON A REGULAR BASIS

FAMILIARITY WITH THE TERM: DIGITAL TV

FAMILIARITY WITH THE TERM: HIGH-DEFINITION TV

FAMILIARITY WITH THE TERM: HDTV

FAMILIARITY WITH THE TERM: TV

FAMILIARITY WITH THE TERM: ANALOG TV

FAMILIARITY WITH HIGH-DEFINITION TV SETS

FAMILIARITY WITH HIGH-DEFINITION TELEVISION, HDTV

AGREEMENT WITH STATEMENTS DESCRIBING HIGH-DEFINITION TELEVISION

FAMILIARITY WITH THE DIFFERENCE BETWEEN VIDEO-ON-DEMAND AND PAY-PER-VIEW

PREFERENCE BETWEEN VOD AND PPV

PREFERENCE BETWEEN VOD AND PPV WHEN WATCHING HIGH-DEFINITION PROGRAMMING

INTEREST IN THE ABILITY TO: SUBSCRIBE TO ONLY THE INDIVIDUAL CHANNELS YOU WANT TO RECEIVE

INTEREST IN THE ABILITY TO: SUBSCRIBE TO ONLY THE INDIVIDUAL TELEVISION PROGRAMS (I.E. THE SIMPSONS OR LAW & ORDER) YOU WANT TO WATCH

TYPES OF TVS IN HOUSEHOLD

INTEREST IN THE FOLLOWING TV TECHNOLOGIES: VIDEO ON DEMAND (VOD), WATCH PROGRAMMING WHEN YOU WANT TO WATCH IT

INTEREST IN THE FOLLOWING TV TECHNOLOGIES: DIGITAL VIDEO RECORDER (DVR), SUCH AS TIVO OR ULTIMATE TV

INTEREST IN THE FOLLOWING TV TECHNOLOGIES: HIGH-DEFINITION TV (HDTV)

INTEREST IN THE FOLLOWING TV TECHNOLOGIES: MULTICASTING, BREAKING UP 1 HIGH-DEFINITION TELEVISION CHANNEL INTO 4 LOWER QUALITY TELEVISION CHANNELS

INTEREST IN EACH OF THE FOLLOWING TV TECHNOLOGIES: INTERACTIVE TV

EXPECTATION OF BUYING ANY TYPE OF TV WITHIN THE NEXT 18 MONTHS (I.E., BY AUGUST 2004)

EXPECTATION OF NEXT TV BEING A HIGH-DEFINITION TV

EXPECTATION OF NEXT TV BEING A FLAT PANEL TV

EXPECTATION OF NEXT TV BEING A WIDE SCREEN TV

EXPECTATION OF NEXT TV BEING A PLASMA TV

EXPECTATION OF NEXT TV BEING A LCD TV

IF YOU PURCHASE A HIGH-DEFINITION TV, WOULD YOU TAKE ADVANTAGE OF THE ABILITY TO STRETCH A STANDARD 4X3 PICTURE TO FIT THE FULL 16X9 SCREEN IF YOU COULD

HOUSEHOLD OWNERSHIP OF A PROJECTION TV

HOUSEHOLD OWNERSHIP OF A HOME THEATER SYSTEM, WHICH MAY INCLUDE A TV WITH A SCREEN LARGER THAN 25", A SURROUND SOUND RECEIVER, AND SEPARATE HOME THEATER SPEAKERS

GENDER

EDUCATION

EMPLOYMENT

MARITAL STATUS

REGION

PEOPLE IN HOUSEHOLD

CHILDREN IN HOUSEHOLD

AGE

RACE

CAR VALUE