The media landscape has changed dramatically with the evolution of technology, especially the Internet. Consumers once lived in a world dependent on physical media and product availability to experience video and audio in the home. In todays digital world, consumers are connecting to this content anytime, anywhere. With connected devices and services for accessing, storing and managing content constantly emerging, its important to understand if consumers are accessing streaming and downloaded content in the home, how they access it, how their experience can be improved andwhat interest consumers have in connectivity systems designed to streamline and simplify access to content in the home.
This study explores:
- How consumers access video and audio content in the home
- Pain points and areas of opportunity for accessing content in the home
- Consumer interest in multimedia connectivity systems
This analysis is pertinent to anyone involved in the manufacturing, selling or installation of in-home connectivity solutions for media content as well as content creators, aggregators and service providers.
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