Description: An important consumer segment with buying power and influence, online moms are among the biggest consumers of social media. From social networking sites like Facebook to blogs and message boards, moms use social media sites to not only connect with others but to find information on products and services they are looking to buy. The quest for information extends to technology products as well, with moms also using these platforms to read and share first hand experiences with electronics products and retailers. What effects do these conversations have on purchasing, and how can CE companies more fully realize the potential of this important demographic?
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