The holiday season is important to retailers and manufactures alike. As one of the top demographics consuming and demanding consumer electronics (CE), teens will play a key role in the 2011 holiday season. CEAs 8th Annual Teen CE Holiday Purchase Patterns Study examines trends among the nations youth holiday wish list and their exploration for CE. What do retailers and manufacturers need to know about teens this holiday season? This briefing, based on data from CEAs 8th Annual Teen CE Holiday Purchase Patterns Study will answer the following questions about the 2011 holiday season:
- Which CE gifts are desired most by teens?
- What are teens going to purchase with gift cards and cash this holiday?
- How do teens first learn about CE they want for the holidays?
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