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9th Annual Household and Teen CE Ownership and Market Potential Study

Consumer Electronics Association
April 1, 2007
3427 Pages - SKU: CEA1486909

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United States

This comprehensive study analyzes ownership and market potential for nearly 50 consumer electronics products among U.S. households and among U.S. teens. The study measures household penetration for these CE technologies and calculates installed base estimates. Further more, the study quantifies purchase intentions of these two consumer groups. At the household level, purchase intentions are segmented between first-time and repeat buyers, providing an estimate of future demand. Lastly, this report provides detailed demographic profiles for several high profile or emerging technology products including: digital video recorders (DVRs), HDTV, VoIP, Satellite Radio, MP3 players, MP3 player docking stations, gaming consoles, and surround sound systems. Don't miss this important benchmarking study.

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VIDEO PRODUCTS OWNED
TYPE OF TV OWNED
TYPE OF DVD PLAYER OWNED
NUMBER OWNED: ANY TYPE OF TV?
NUMBER OWNED: ANY TYPE OF DVD PLAYER OR RECORDER?
NUMBER OWNED: DIGITAL CAMERA?
NUMBER OWNED: DIGITAL VIDEO RECORDER, SUCH AS TIVO?
NUMBER OWNED: CAMCORDER?
NUMBER OWNED: VCR?
NUMBER OWNED: REAR PROJECTION TV?
NUMBER OWNED: HIGH-DEFINITION TV?
NUMBER OWNED: LCD FLAT PANEL TV?
NUMBER OWNED: PLASMA FLAT PANEL TV?
NUMBER OWNED: TV WITH A SCREEN SMALLER THAN 40 INCHES?
NUMBER OWNED: TV WITH A SCREEN 40 INCHES OR BIGGER?
NUMBER OWNED: HOME DVD PLAYER?
NUMBER OWNED: DVD RECORDER?
NUMBER OWNED: PORTABLE DVD PLAYER?
EXPECTATION TO OWN: ANY TYPE OF TV?
EXPECTATION TO OWN: ANY TYPE OF DVD PLAYER OR RECORDER?
EXPECTATION TO OWN: DIGITAL CAMERA?
EXPECTATION TO OWN: DIGITAL VIDEO RECORDER, SUCH AS TIVO?
EXPECTATION TO OWN: CAMCORDER?
EXPECTATION TO OWN: VCR?
EXPECTATION TO OWN: REAR PROJECTION TV?
EXPECTATION TO OWN: HIGH-DEFINITION TV?
EXPECTATION TO OWN: LCD FLAT PANEL TV?
EXPECTATION TO OWN: PLASMA FLAT PANEL TV?
EXPECTATION TO OWN: TV WITH A SCREEN SMALLER THAN 40 INCHES?
EXPECTATION TO OWN: TV WITH A SCREEN 40 INCHES OR BIGGER?
EXPECTATION TO OWN: HOME DVD PLAYER?
EXPECTATION TO OWN: DVD RECORDER?
EXPECTATION TO OWN: PORTABLE DVD PLAYER?
AUDIO PRODUCTS OWNED
NUMBER OWNED: AUDIO/VIDEO RECEIVER WITH SURROUND SOUND PROCESSOR?
NUMBER OWNED: PORTABLE MP3/DIGITAL AUDIO PLAYER?
NUMBER OWNED: PORTABLE HEADSET CD OR CASSETTE PLAYER?
NUMBER OWNED: SUBWOOFER?
NUMBER OWNED: CENTER CHANNEL SPEAKER?
NUMBER OWNED: PAIR OF FRONT CHANNEL SPEAKERS?
NUMBER OWNED: PAIR OF REAR OR SIDE MOUNTED SURROUND SPEAKERS?
NUMBER OWNED: HOME THEATER IN A BOX?
NUMBER OWNED: SHELF STEREO SYSTEM, ALSO CALLED MINI OR COMPACT STEREO SYSTEMS?
NUMBER OWNED: DOCKING STATION FOR AN MP3 PLAYER OR IPOD THAT INCLUDES POWERED SPEAKERS?
EXPECTATION TO OWN: AUDIO/VIDEO RECEIVER WITH SURROUND SOUND PROCESSOR?
EXPECTATION TO OWN: PORTABLE MP3/DIGITAL AUDIO PLAYER?
EXPECTATION TO OWN: PORTABLE HEADSET CD OR CASSETTE PLAYER?
EXPECTATION TO OWN: SUBWOOFER?
EXPECTATION TO OWN: CENTER CHANNEL SPEAKER?
EXPECTATION TO OWN: PAIR OF FRONT CHANNEL SPEAKERS?
EXPECTATION TO OWN: PAIR OF REAR OR SIDE MOUNTED SURROUND SPEAKERS?
EXPECTATION TO OWN: HOME THEATER IN A BOX?
EXPECTATION TO OWN: SHELF STEREO SYSTEM, ALSO CALLED MINI OR COMPACT STEREO SYSTEMS?
EXPECTATION TO OWN: DOCKING STATION FOR AN MP3 PLAYER OR IPOD THAT INCLUDES POWERED SPEAKERS?
COMPUTER PRODUCTS OWNED
NUMBER OWNED: DESKTOP COMPUTER?
NUMBER OWNED: NOTEBOOK OR LAPTOP COMPUTER?
NUMBER OWNED: CABLE MODEM?
NUMBER OWNED: DSL MODEM?
NUMBER OWNED: ANY TYPE OF NETWORK ROUTER OR HUB?
NUMBER OWNED: DVD OR CD BURNER?
NUMBER OWNED: DEDICATED PHOTO PRINTER, THAT IS A PRINTER ONLY CAPABLE OF PRINTING PHOTOS?
NUMBER OWNED: SPEAKERS FOR A COMPUTER?
EXPECTATION TO OWN: DESKTOP COMPUTER?
EXPECTATION TO OWN: NOTEBOOK OR LAPTOP COMPUTER?
EXPECTATION TO OWN: CABLE MODEM?
EXPECTATION TO OWN: DSL MODEM?
EXPECTATION TO OWN: ANY TYPE OF NETWORK ROUTER OR HUB?
EXPECTATION TO OWN: DVD OR CD BURNER?
EXPECTATION TO OWN: DEDICATED PHOTO PRINTER, THAT IS A PRINTER ONLY CAPABLE OF PRINTING PHOTOS?
EXPECTATION TO OWN: SPEAKERS FOR A COMPUTER?
VIDEO GAME OR PORTABLE ENTERTAINMENT PRODUCTS OWNED
NUMBER OWNED: VIDEO GAME CONSOLE, SUCH AS AN XBOX, PLAYSTATION, OR GAMECUBE?
NUMBER OWNED: PORTABLE GAME DEVICE, SUCH AS A SONY PSP, NINTENDO DS, GAMEBOY, ETC?
NUMBER OWNED: PORTABLE DIGITAL MEDIA PLAYER?
EXPECTATION TO OWN: VIDEO GAME CONSOLE, SUCH AS AN XBOX, PLAYSTATION, OR GAMECUBE?
EXPECTATION TO OWN: PORTABLE GAME DEVICE, SUCH AS A SONY PSP, NINTENDO DS, GAMEBOY, ETC?
EXPECTATION TO OWN: DIGITAL MEDIA PLAYER, ETC?
EXPECTATION TO OWN: PORTABLE MEDIA CENTER, ETC?
AUTOMOBILE PRODUCTS OWNED
NUMBER OWNED: IN-DASH CD PLAYER?
NUMBER OWNED: XM OR SIRIUS SATELLITE RADIO?
NUMBER OWNED: IN-DASH NAVIGATION/GPS SYSTEM THAT IS PERMANENTLY INSTALLED IN THE CAR?
NUMBER OWNED: CAR VIDEO ENTERTAINMENT SYSTEM?
NUMBER OWNED: PORTABLE OR HAND-HELD GPS DEVICE?
NUMBER OWNED: VEHICLE SECURITY?
NUMBER OWNED: IN-VEHICLE SAFETY AND INFORMATION SERVICES SYSTEM SUCH AS ONSTAR?
NUMBER OWNED: KIT TO CONNECT AN IPOD TO A CAR STEREO?
EXPECTATION TO OWN: IN-DASH CD PLAYER?
EXPECTATION TO OWN: XM OR SIRIUS SATELLITE RADIO?
EXPECTATION TO OWN: IN-DASH NAVIGATION/GPS SYSTEM THAT IS PERMANENTLY INSTALLED IN THE CAR?
EXPECTATION TO OWN: CAR VIDEO ENTERTAINMENT SYSTEM?
EXPECTATION TO OWN: PORTABLE OR HAND-HELD GPS DEVICE?
EXPECTATION TO OWN: VEHICLE SECURITY?
EXPECTATION TO OWN: IN-VEHICLE SAFETY AND INFORMATION SERVICES SYSTEM SUCH AS ONSTAR?
EXPECTATION TO OWN: KIT TO CONNECT AN IPOD TO A CAR STEREO?
COMMUNCATION/SECURITY PRODUCTS OWNED
NUMBER OWNED: CELLULAR PHONE?
NUMBER OWNED: PERSONAL DIGITAL ASSISTANT OR PDA, SUCH AS A PALM PILOT?
NUMBER OWNED: CORDLESS PHONE?
NUMBER OWNED: INTERNET PHONE SERVICE SUCH AS VONAGE?
NUMBER OWNED: FAX MACHINE?
NUMBER OWNED: ANSWERING MACHINE?
NUMBER OWNED: HOME SECURITY SYSTEM?
EXPECTATION TO OWN: CELLULAR PHONE?
EXPECTATION TO OWN: PERSONAL DIGITAL ASSISTANT OR PDA, SUCH AS A PALM PILOT?
EXPECTATION TO OWN: CORDLESS PHONE?
EXPECTATION TO OWN: INTERNET PHONE SERVICE SUCH AS VONAGE?
EXPECTATION TO OWN: FAX MACHINE?
EXPECTATION TO OWN: ANSWERING MACHINE?
EXPECTATION TO OWN: HOME SECURITY SYSTEM?
MONEY S PENT ON CE
ADOPTION
INTERNET CONNECTION
HEAD OF HOUSEHOLD
EMPLOYMENT
OCCUPATION
MARITAL STATUS
DUAL INCOME
OWN OR RENT
PEOPLE IN HOUSEHOLD
CHILDREN UNDER 6 YEARS OF AGE
CHILDREN AGED 6 THROUGH 11
CHILDREN UNDER 12 YEARS
CHILDREN AGED 12 THROUGH 17
CHILDREN UNDER 18 YEARS
EDUCATION
AGE
ETHNICITY
RACE
INCOME
INTERNET USE
CABLE/SATELLITE
SEX
METRO/NON-METRO
REGION
TELEPHONE NUMBERS IN HOUSEHOLD

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9th Annual Household and Teen CE Ownership and Market Potential Study

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