The report gives details of the overall store layout, as well as images of shelving and the layout of individual product categories.
Introduction and Landscape
Why was the report written?
Virtual Tour: MARKS & SPENCER gives the reader details of the outlet design of the MARKS & SPENCER store in Bangalore, India. The report aims to provide a virtual tour of the store using pictures of shelving and the layout of individual product categories.
Key Features and Benefits
Details of the overall store layout, and the layout of different floors, if any.
Images of shelving and the layout of individual product categories.
The store is on the ground floor of a shopping mall. Total area covered is 3,500 square feet.
There are many competitors within the mall - Shoppers stop, Westside, Mango, Arrow, Van Heusen, Louis Phillipe, Soch, Allen solly Women,Esprit, One stop Milano and, on the same road, Central.
It sells a large range of Womenswear, Menswear, Lingerie, and Beauty.
M&S India offers exchange or full refund for the items purchased. ‘Refund’ is quite unheard of in a fashion store in India