Home and Garden Products Retailing in Turkey – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019
Sales of home and garden products accounted for 3.4% of the total retail sales in 2014. Ongoing real estate developments and changing lifestyles in Turkey have helped home and garden products to achieve buoyant growth. Urbanization and rising per capita income, coupled with improving consumption patterns, are expected to drive per capita spending on home and garden products, which is forecast to grow at a CAGR of 5.7% over the next five years. Sale through online channel has been gaining momentum over the past few years and the trend is expected to continue through 2019, with the sales through the channel expected to grow at a CAGR of 18.5% during the analysis period.
Home improvement is the largest segment and contributed 51.9% towards the home and garden products category group in 2014
Specialist retailers are expected to grow at a CAGR of 6.8% over the analysis period.
The market is fragmented, as the sector is dominated by both domestic as well as international retailers
Sales through channel are expected to witness a strong CAGR of 18.5% during 2014-2019.
“Home and Garden Products Retailing in Turkey – Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
A thorough analysis of consumer trends changing economic and population factors
Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2009 to 2019
Sales of home and garden products through the following channels from 2009 to 2019: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations
An overview of key home and garden products retailers operating across Turkey and their presence across distribution channels
Reasons To Buy
Gain a comprehensive knowledge on home and garden products sector in the Turkish retail market and develop a competitive advantage from the start of your supply chain
Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit
Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2009, with forecasts until 2019
Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market
Analysis of key international and domestic players operating in the home and garden products market – including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share