Furniture and Floor Coverings Retailing in Turkey– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019
Turkish furniture and floor coverings retail market sales accounted for 5.8% of the total sales in 2014. The market is characterized by a mix of both domestic and international retailers, where the majority of the market is controlled by home furniture and homewares retailers. Per capita spend on furniture and floor coverings is expected to grow at a CAGR of 5.7% during 2014-2019 to reach TRY300 by 2019.
Furniture is expected to remain the largest category, growing at a CAGR of 6.5% during the forecast period.
The construction of new homes and renovation activities are set to drive the sales of furniture and floor coverings in the country over the next few years.
Home furniture and homewares retailers account for 83.8% of the total sales of furniture and floor coverings
Sales through online channel are gaining momentum and are expected to grow at a CAGR of 16.7% during 2014-2019.
“Furniture and Floor Coverings Retailing in Turkey– Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
A thorough analysis of consumer trends changing economic and population factors
Both qualitative and quantitative insights and analysis of the shifting furniture and floor coverings retail dynamics for floor coverings and furniture from 2009 to 2019
Sales of furniture and floor coverings products through the following channels from 2009 to 2019: Home furniture and homewares retailers; hypermarkets, supermarkets and hard-discounters; online; department stores; value, variety stores and general merchandise retailers; home improvement and gardening supplies retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers
An overview of key furniture and floor coverings retailers operating across Turkey and their presence across distribution channels
Reasons To Buy
Gain a comprehensive knowledge on furniture and floor coverings sector in the Turkish retail market and develop a competitive advantage from the start of your supply chain
Investigate current and forecast behavior trends in furniture and floor coverings category to identify the best opportunities to exploit
Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
Understand the fastest growing categories including floor coverings and furniture, with insights on performance across key channels from 2009, with forecasts until 2019
Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the furniture and floor coverings market
Analysis of key international and domestic players operating in the furniture and floor coverings market – including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share