WhatsApp Acquisition: Where Facebook Sees the Value: With 450 million users and growing by one million a day, WhatsApp
This report is an overview of Facebook’s $19 billion acquisition of WhatsApp authored by J. Gerry Purdy, Ph.D. and is part of the Mobility & Wireless research track. The report illustrates an opinion and analysis of the worthiness of the acquisition and where Facebook sees the value of the purchase. It also covers competing text messaging apps on various mobile platforms and the total number of users they support.
Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.