This aDRD (Article-based Data-Rich Deliverable) is part of the Online Customer Experience Management subscription. The emphasis of this article is around what business decision-makers consider to be useful information for purchasing online and how business owners and decision-makers with more than 100 employees use this information for business specific purposes and online purchasing.
The data results provided within this article are from Compass Intelligences' April 2012 survey. The results are filtered by size of business to showcase data results specifically for business owners and decision-makers from businesses with more than 100 employees. A total of 402 respondents qualified for the business survey in April 2012, of which 109 fell into the category of businesses with more than 100 employees.
Compass Intelligence's Online Customer Experience Management research examines both direct and in-direct factors that have an impact on customer perception of satisfaction, including touch-points, best/worst practices, influencers and perceptions, “perception altering” events, and service quality and customer service. This subscription is based on a primary research study or market survey conducted with 1000+ business decision-makers across size of business and industry. Unique analysis and commentary on the latest business customer services including installation, maintenance, troubleshooting, escalation procedures, web interface, web-based services, and more are explored within this subscription. The expert guide for this research is Kneko Burney"