The SMB Science: Exploring Small & Medium Business Strategies That Work - The Big PictureCompass IntelligenceNovember 3, 2006 08 Pages - SKU: COIN1373287 |
| This iDRD (Insight-based Data-Rich Deliverable) is part of the Small and Mid-Sized Business (SMB) market and subscription. This insight discusses and analyzes strategies involved in targeting the SMB market segment in the US and in multiple countries in Asia and Europe. Included in this report are estimates regarding the number of SMBs, number of employees, and ICT spending in several countries. The Expert Guide for this DRD is Kneko Burney. Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time. |
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