The Multinational Mind: Exploring Brand Preferences Among Big-Big Companies

This iDRD (Insight-Based Data-Rich Deliverable) is part of the Enterprise Business and Multi-National Corporation subscriptions.  This insight discusses trends and spending by very large businesses or those with more than 10,000 employees and many times multiple locations throughout the globe.  Included in this insight are forecasts for ICT spending by very large firms.  Enterprise businesses are those with 1000 or more employees, while very large businesses are those with 10,000 or more employees.  ICT stands for Information and Communication Technology.  This report is 5 pages long and shows forecasts from 2006 to 2011.  The Expert Guide for this report is Kneko Burney.

Additional Information

Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.