Chatty Cathy? Part 2: Use of Online Chat for Business Purposes in the Small Business Market

Chatty Cathy? Part 2: Use of Online Chat for Business Purposes in the Small Business Market


March 2, 2012
SKU: COIN3799917
License type:
Online Download      US $750.00
Global Site License      US $1,875.00
This aDRD (Article-based Data-Rich Deliverable) is part of the Online Customer Experience Management subscription. The emphasis of this article is on the use of Online Chat and how Small Business Owners and Decision Makers use this feature for Business specific purposes. Compass Intelligence's Online Customer Experience research examines both direct and in-direct factors that have an impact on customer perception of satisfaction, including touch-points, best/worst practices, influencers and perceptions, “perception altering” events, and service quality and customer service. This subscription is based on a primary research study or market survey conducted with 1000+ business decision-makers across size of business and industry. Unique analysis and commentary on the latest business customer services including installation, maintenance, troubleshooting, escalation procedures, web interface, web-based services, and more are explored within this subscription. The Expert Guide for this DRD is Sean Rowe.


Additional Information

Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.

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