Buying Influencers Among US Business Decision-makers: Results by Size of Business for Computing and Telecom Decisions

Countries covered: United States This Excel-based Data-rich Deliverable (DRD) that is part of the Online Customer Experience Model subscription. This deliverable covers Compass Intelligence’s latest web-based primary research study, using an opt-in panel of consumers and business decision-makers. A random sample of 10K+ mobile phone users (18+ years old, employed) that was balanced across vertical industry. Qualified respondents were further surveyed regarding mobile device type, mobile phone usage, purchasing plans for mobile devices, employment status, size of business and vertical industry. Survey conducted in Nov. 2009. Topics for sizes of business include: Software-as-a-Service, Computers and computing related equipment and software, Telecom Services (including wireless, local and long distance and VoIP. Size of business includes: SOHO (1-4 employees), Small Business (5-99 employees), Mid-Sized Business (100-999 employees), and Enterprise Business (Over 1000 employees). The Expert Guide for this deliverable is Kneko Burney.

Additional Information

Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.

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