The Business of Mobility: Understanding the Wireless Opportunity and Market Share for Wireless Subscribers in US Small Businesses

Countries covered: United States This iDRD (Insight-based Data-Rich Deliverable) is part of the Business Wireless and Small Business subscriptions. This 35-page report takes a look at and provides insights into both the Wireless Opportunities and Market Shares for Wireless Subscribers in US Small Businesses. Included are Compass Intelligence’s latest survey results regarding Customer Perception Data, Churn—Why they Left and Expected Churn—Why they Plan to Leave. Also provided in this report, in terms of small and SOHO businesses, are multiple forecasts and stats on Wireless Market Shares, Carrier Market Shares, Employment, Wireless Subscribers, Wireless Expenditures, Mobile Broadband Subscribers and more. Survey Details: These results show the reactions of 10,011 working Americans in a number of industries and job functions. Most respondents were in professional job functions. Of the 10K respondents, 3500 worked for companies with <100 employees. Roughly 30% of those surveyed were in position of IT or Telecom purchasing authority and involved in such decisions for their company. Roughly 1400 were IT/Network decision-makers. Roughly 30% of the Small Business respondents surveyed owned 20% or more of their businesses and 88% of SOHO respondents owned 20% of more of their businesses. Business Wireless Subscribers include both Corporate Liable and discounted/Reimbursed Business subscribers (Company pays the bill). Size of business includes: SOHO Business - A U.S. business with 1 to 4 employees and Small Business - A U.S business with 5 to 99 employees. The Expert Guide for this deliverable is Kneko Burney.

Additional Information

Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.

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