Mobile internet users and smartphone users in Canada: 2010-2015

Coda Research Consultancy Ltd.
July 1, 2011
10 Pages - SKU: CDR6476475
License type:
Countries covered: Canada

Overview

Document at a glance:
Type - Market forecast report, covering 2010 to 2015
Geography covered - Canada
Printed page length - 10
Number of figures - 9

We project that regular mobile internet users in Canada will rise by +12.9% CAGR between the end of 2010 and 2015, and that smartphone users will rise by +17.3% over the same period.

This paper provides purchasers with the following data:
  • Mobile internet users, 2010-2015
  • Mobile internet penetration, 2010-2015
  • Smartphone users, 2010-2015
  • Smartphone penetration, 2010-2015
  • Smartphone platform share, 2011
  • Mobile internet penetration by age, 2011
  • Interest in mobile ad offers by mobile phone users, 2011
  • Smartphone penetration by age, 2011
  • Smartphone mobile activities vs feature phone activities, 2011
Methodology

This report draws from primary and secondary research. Sources are identified where secondary data has been employed. Forecasts have been developed using a variety of statistical methods and models and where possible have been compared with forecasts from other organizations.

Variables include:
  • Previous year(s) shipments and penetration
  • Renewal rates
  • Population growth
  • Demographic changes
  • Mobile only households and growth
  • 3G and 4G roll out, penetration and coverage
  • Mobile internet and mobile broadband costs, speed, content, and reliability
  • Consumer demand
Note: Mobile phone users and mobile internet users are defined as regular users aged 13+


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