Research Report on Chinese Beer Industry in 2009China Research and Intelligence Co., Ltd.July 29, 2009 50 Pages - SKU: CRIC2401676 |
| Countries covered: China China is a large beer production and consumption country. By the end of 2008, the output of Chinese beer had ranked first in the world for many years. In 2008, affected by the increase in price of raw materials and the financial crisis, etc, the total output of China’ beer was 41.03 million tons with an increase of only 5.46% YOY, which was the lowest in recent years. The output of Chinese beer has been the world first for many years and China is one of the regions where beer markets grow fastest in the world. At present, Chinese beer industry is still in the mid and late integration phase. In 2009, although it is affected by the financial crisis, the competition in beer market is still violent. Beer breweries have a relatively fierce competition in brands, markets and channels, etc. Judging from Chinese beer market, after a series of M & A, Tsingtao, China Resources, Yanjing beer companies have established the first rank in this field. Zhujiang, Harbin and Kingstar beers are forming the second rank. Currently Chinese beer market is in regional distribution, which means that every market is occupied by certain beer companies. For example, China Resources and Harbin beers occupy the Northeast China; Yanjing beer occupies North China; Tsingtao beer occupies East China; Chongqing beer occupies the West; Zhujiang beer occupies South China; Kingstar beer occupies Central China. Tsingtao, Yanjing and China Resources beers have formed a stalemate in the markets of the Northeast, North China and the Southwest. Although there is about 40 % of production capacity surplus in Chinese beer industry, and the oversupply has caused malignant price wars and unfair competition, the scale of Chinese beer manufacturers and brands have been generally confirmed. These beer giants’ positions in recent time will not change. In the future, Chinese main large-scale beer enterprises will take advantage of capital and scales to compete in market. Their competition will be more direct and come to the surface. With the increasing efforts of integration in Chinese beer market, main beer manufacturers will not only compete directly in price and market regions, but also in more directions and higher levels. It can be estimated that in the future 3 to 5 years, after the further scale integration, Chinese beer industry will form the domestic beer market which is monopolized by Tsingtao Brewery Company Limited, Beijing Yanjing Beer Group Corporation, China Resources Snow Breweries Co., Ltd, Zhujiang Brewery Co., Ltd, Harbin brewing (Shen Yang) Co., Ltd, Chongqing Beer (Group) Co., Ltd, Kingstar Beer (Group) Corporation and other four large-scale beer manufacturers. Chinese beer industry is developing towards monopolistic competition and oligarch competition. Therefore, in the future, the intra-industry M & A will continue and the scale of M & A will be larger and larger. The upsurge of M & A will accelerate the quick development of scales and collectivization in Chinese beer industry. Then, the number of enterprises will decline; the affiliated enterprises of Tsingtao Brewery Company Limited, Beijing Yanjing Beer Group Corporation and China Resources Breweries Co., Ltd will increase, and the yield capacity and the yearly capacity will increase. Meanwhile, those second-rank groups like Zhujiang Brewery Co., Ltd, Kingstar Beer (Group) Corporation and Harbin brewing (Shen Yang) Co., Ltd will expand rapidly and their scales will expand soon. The degree of industry concentration will be more and more strengthened. It is estimated that in the future 10 years, 50% of the increase amount of the global beer will come from Chinese market. At present, nearly every local Chinese beer brewery has foreign investment directly or indirectly. The world top 10 beer breweries all invest in China. By reading this report, readers can gain the more information:
|
More China Beer Reports
Top Six Companies In Beer Mfg. Industry In China by
Beijing Zeefer Consulting Ltd.
This report provides company profiles and financial data of the top 6 companies in beer mfg. industry in China. The content includes profit & loss ...
Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in China by
Canadean Ltd
Synopsis This report provides the results for the Beer, Cider & Pre-mixed Spirits market in China, from Canadean’s unique, highly detailed and proprietary online survey ...
Beer in China by
MarketLine
Introduction Beer in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). ...
China Beer Manufacturing Industry, 2012 by
Reports From China
China beer manufacturing industry, 2012 is valuable for anyone who wants to invest in the beer manufacturing industry, to get Chinese investments; to import into ...
Beer - BRIC (Brazil, Russia, India, China) Industry Guide by
MarketLine
Beer - BRIC (Brazil, Russia, India, China) Industry Guide is an essential resource for top-level data and analysis covering the BRIC (Brazil, Russia, India, China) ...
See all reports like this >>
More China Reports
D&B Country RiskLine Report: China by
Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
Country Report China February 2011 by
Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...
Country Report China January 2011 by
Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...
D&B Country Report: China by
Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...
Juice – China – a snapshot (2010) by
Mintel - Snapshots
Juice in China by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. The report covers packaged ...
See all reports like this >>
