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Analysis of Apparel Retail Market in China 2008

China Market Report
December 12, 2008
40 Pages - SKU: CMP2444936

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Countries covered: China

China's huge population actually is a huge bonus for apparel market. Meanwhile, the growth incomes of urban and rural dweller contribute to the Chinese apparel sales growth. After deducting the effect of price increases, the annual net income per capita of rural dweller increased 9.5% in 2007 than 2006 and the disposable income of urban dweller grew 12.2% in 2007 than 2006. The sales growth of clothing in 2007 increased 28.75% than 2006, is one of the fast growth industry in the variety of whole sales and retail industries.

According to statistics, during 2006 to 2007 period the average clothing consumption growth per capita of China's urban dweller increased 15.5% and is expected that China will surpass Japan to become the world's third largest clothing market by 2010.

In terms of China's apparel brand, after the transformation of the market consumption structure, the Chinese apparel market divided into two different sub-markets; one market is high-end market, which is focused on well-known brand, the reason of this market has been a great success in recent years is the rapid growth of high-income population who have a strong appetite for high-class brands and luxury goods. Another market is low-end market, which is focused on Chinese unknown brands and low price clothing, this market also has a great profit because of their main customers are young people and university students, therefore the huge population is the major factor for its growth. Meanwhile, tail goods and fast food pattern sales are new sales modes.

At present, China's high-end clothing market has been almost entirely dominated by well-known international brands from France, Germany, Italy, Japan, the United States, Britain and South Korea; while Hong Kong and Taiwan brands mainly concentrated in the mid-end market, and Chinese brands occupied the low-end market.

China’s apparel market has attracted South Korean apparel industry as its main market in recent years because of it has an optimistic prospect of Chinese clothing market. South Korean apparel industry firstly started into Chinese market was focused on women casual clothing, then men's golf sportswear, children's clothing and underwear, and finally almost all kinds of clothing have sold in the Chinese market. Some South Korean companies in recent years have been vigorously expanding their investment in China.

Chinese textile and apparel industry in the first half of 2008 achieved sales of 243.2 billion yuan, up 28% year-on-year and the total profit was 10.3 billion yuan, up 31% year-on-year. The growth of profit exceeded the growth of income showing that the Chinese apparel industry has a great prosperity. But with the implementation of the Chinese new labor contract law, there will be a great pressure of labor cost on garment manufacturing industry.

1 Classification of clothing brand
2 Chinese apparel retail industry
3 Chinese clothing consumption structure: 3.1 Impact of the continued growth of apparel consumption; 3.2 Apparel consumption structure
4 Chinese clothing market segmentation: 4.1 Market Segmentation; 4.2 Single brand sales channel model
5 Operating status of Chinese clothing industry: 5.1 Exports; 5.2 Domestic market
6 Retail model of international clothing companies: 6.1 Brand positioning and the proper operation; 6.2 Construction of the brand tree to maintain the development growth
7 Retail model of Chinese clothing market: 7.1 Department store; 7.2 Professional clothing retail market; 7.3 Exclusive agency; 7.4 Clothing Supermarket and discount store; 7.5 Shop in shop
8 Risk of Chinese clothing industry: 8.1 The slowdown of macro-economic; 8.2 Clothing consumption growth rate
9 The future direction of operation of Chinese apparel industry: 9.1 Construction of Brand tree is the best measure for the growth of apparel retailers; 9.2 Management strategy
Figure index: Industry chain of textile apparel industry; Market channels of apparel; Urbanization and urban per capita disposable income; Average consumption expenditure per capita of urban resident and consumption of clothing; The growth rate of clothing retail of leading apparel retailers; The growth rate of the total retail sales; Comparison of the average disposable income per capital between urban and rural 2007; Comparison of the urbanization between various provinces 2007; The proportion of people with the various consumption habit in different regions; The average GDP/per capital of different areas and nationwide in China; Brand recognition in five cities; Comparison of CPI and PPI; Brand development and characteristics; The growth of apparel retail sales and volumes of large-scale retailers; The segmentation dimensions of China’s apparel companies; The coverage rate and compound growth of Single brand sales channel model; Comparison of the general CPI and clothes CPI in Japan 1971-2004; The price index of textile and apparel industry; The export growth rate of Chinese clothing and textile industry; The relationship between the year-on-year growth of exports with U.S and the appreciation of RMB; The relationship between the year-on-year growth of exports with Europe and the appreciation of RMB; The retail sales growth of clothing, shoes and hats; The macro-economic prosperity index; Structure of brand tree
Table: The major professional clothing market in china; The average annual growth rate of clothing wholesale and retail

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Analysis of Apparel Retail Market in China 2008

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