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Gaining Share through Scale and Brand Equity in Baby Food
7/7/2011 | published by: Euromonitor International
Leading players' corporate strategies in the highly consolidated, dynamically growing baby food market are focused on building large scale operations, high brand equities and health credentials. Historically, baby food arms of pharmaceutical companies have been
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$2,000.00
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Premiumization Strategies in Alcoholic Drinks: Innovating to drive value through brand and product enhancement
6/1/2010 | published by: Business Insights
The premium segment of the alcohol market was a major driver of growth in the past, as mass market consumers traded up, and affluent individuals sought super premium products. The recession has had an impact
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$2,875.00
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The Global Rise of Social Networks: Brave New World or the Same Old Thing?
11/1/2010 | published by: Euromonitor International
This report covers the history and evolution of social networks from the early days of bulletin boards to today’s mobile internet. It looks at current behaviour and explores the psychological and social impact of
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$2,600.00
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Brand Positioning in the Indian Consumer Goods Industry: Successful Strategies and Best Practice
3/7/2011 | published by: Datamonitor
The report identifies eight main platforms that have formed the basis of some of the most significant brand positioning exercises in India. Containing 25 case studies of brands in Indian consumer markets, the report provides
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$1,495.00
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2009/2010 U.S. Online Consumer Behavior Survey Analysis: Online Advertising and Brand Profiles
7/12/2010 | published by: IDC
This IDC study presents the results of IDC's 2009/2010 U.S. Online Consumer Survey regarding consumer attitudes toward online advertising (acceptance of certain ad formats including mobile ads and video ads, ad effectiveness, effectiveness of advertising
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$4,500.00
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Brand Building in the U.S. Pet Products Market
12/1/2006 | published by: Packaged Facts
Consumer demand for premium, natural/organic, and health-related pet products, the high degree of interest in pet care services, sales growth in non-traditional retail channels, and an influx of new competitors including powerful human brands are
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$1,800.00
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Issues in Branding
6/1/1999 | published by: Business Insights
With a focus on the United States, "Issues in Branding" provides expert insight from specialists in the branding field to help you to develop a more effective strategy. Chapters include coverage of brand strategy consultants,
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$1,140.00
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Quantifying Online Branding
6/21/2001 | published by: Jupiter Research Corporation
Marketers have debated online branding capabilities,
but seldom have they actually measured such
capabilities formally. Marketers that quantify online
branding value through traditional consumer surveys
or observation
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$595.00
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Effective Brand Advertising Online
8/29/2001 | published by: Jupiter Research Corporation
From a mass-marketing perspective, Internet flaws such as fragmented reach are inhibiting traditional brands from advertising online. Yet an anticipated massive increase in consumers’ use of the Internet in coming years will force advertisers
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$595.00
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Brand Involvement Index™ and Report
3/1/2002 | published by: Consumer Network Inc.
A 40-category Brand Involvement Index™ and Report is available from The Consumer Network, Inc. The research and development of the Brand Involvement Index™ was sponsored by The Grand Group of Chicago and conducted and
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$3,800.00
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