The CHILDWISE Trends Report 2011

Childwise
June 7, 2011
30 Pages - SKU: ICV6403464
License type:
Countries covered: United Kingdom

The CHILDWISE Monitor report has been published each year since 1994 - a comprehensive annual survey of children's media use, brand attitudes and purchasing habits.

For the twelfth year, trend data from this proven leading industry tracking study is available as a separate, 30 page, concise report - providing the ideal introductory reference for information on children aged 5-16 across Great Britain.

The Trends Report gives tracking data from 1997 to 2010 on media and purchasing behaviour, covering:
  • Computers, Internet, games consoles
  • TV viewing, access to TV and channels, favourite TV programmes
  • Magazines and reading, music and radio, mobile phones
  • Pocket money and self purchase across key product fields
Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years. More detailed 2 year age breakdowns are available in the full CHILDWISE Monitor Report, together with further topic areas and analysis.


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