CHILDWISE Monitor Report 2010-11 - Cool Brands

Childwise
January 2, 2011
16 Pages - SKU: ICV6084837
Countries covered: United Kingdom

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its seventeenth year.  This year, almost 2500 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's perception of cool brands.



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