The CHILDWISE Monitor Report 2012-13


January 14, 2013
248 Pages - SKU: ICV4936014
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The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its nineteenth year.  This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

The 2012/2013 Monitor Survey covers:
  • Internet: access, frequency / time spent online, favourite websites, gaming, social networking, social gaming, uploading material, Internet multi tasking
  • Computers: ownership and usage, laptops / tablets
  • Games consoles: games console ownership, gaming behaviour, time spent playing, console multi tasking
  • Mobile phones: ownership, usage, time spent using, smart phones, apps, who pays, how are calls paid for, monthly spend, mobile phone multi tasking
  • TV: time spent watching, channels watched, favourite programmes, TV ownership, on-demand TV, TV multi tasking
  • Music: accessing music, favourite groups, radio satations, downloading music, music multi tasking
  • Reading: favourites, frequency / time spent reading, reading online, ebook readers, reading multi tasking
  • Media multi-tasking: other activities when consuming media, consuming media with others
  • Money: pocket money and earnings, ad-hoc handouts, part time jobs
  • Self purchase: categories bought from, buying online
  • Sports and activities: weekly hours in / out of school, sports at school / out of school / on TV / live, out of school activities
  • The London 2012 Olympics: involvement, favourite athletes, favourite events, impact
  • Careers and education: educationa and career plans, sources of career advice


OVERVIEW AND SUMMARY
INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children
CHILDREN AND THEIR MEDIA
COMPUTERS AND THE INTERNET –SUMMARY
1.1 Computers in home
1.2 Using the Internet
1.3 Internet usage – Frequency and time spent
1.4 Using the Internet with others
1.5 Internet multi-tasking
1.6 Types of Internet use
1.7 Favourite websites
1.8 Online social networking and gaming
1.9 Games and other websites
1.10 Using Facebook
1.11 Uploading material
GAMES CONSOLES – SUMMARY
2.1 Ownership of games consoles
2.2 Games console brands
2.3 Time spent playing on games consoles
2.4 Playing console games with others
2.5 Games console multi-tasking
2.6 Other activities carried out on games consoles
2.7 Best thing about computer / console games
MOBILE PHONES – SUMMARY
3.1 Ownership of mobile phones
3.2 Mobile phone usage
3.3 Mobile phone multi-tasking
3.4 Mobile phone activities
3.5 Internet access via mobile phones
3.6 Downloading and using applications
3.7 Phone payment methods and amount spent
3.8 Differences between subgroups
TELEVISION VIEWING – SUMMARY
4.1 Viewing per day
4.2 Watching
TV with others
4.3
TV multi-tasking
4.4 Television in own room
4.5 Channels watched in the last week
4.6 Variations in viewing between the sexes
4.7 Favourite
TV programmes
4.8 Watching TV
MUSIC – SUMMARY
5.1 Listening to music
5.2 Listening to music with others
5.3 Music multi-tasking
5.4 Radio stations in last week
5.5 Favourite group or singer
5.6 Accessing music
5.7 Downloading music
READING – SUMMARY
6.1 Favourite magazine or comic
6.2 Purchase of magazines and comics
6.3 Purchase of books
6.4 Reading magazines and comics
6.5 Reading books
6.6 Reading magazines and comics with others
6.7 Reading multi-tasking
6.8 Amount of time spent reading
6.9 Reading online
6.10 eBooks
6.11 eReader users
MEDIA MULTI-TASKING – SUMMARY
7.1 Other activities when consuming media
7.2 Consuming media with others
CHILDREN'S EQUIPMENT – SUMMARY
8.1 Equipment overview
8.2 Equipment children can't live without
THE CHILD CONSUMER
MONEY– SUMMARY
9.1 Pocket money, allowance and jobs
9.2 Weekly income
9.3 Other money from other sources
9.4 Regular pocket money vs one-off handouts
9.5 Part time jobs
CHILDREN'S PURCHASING – SUMMARY
10.1 Overall purchasing
10.2 Sweets and chocolate
10.3 Crisps and snacks
10.4 Soft drinks
10.5 Clothes
10.6 Music and
CDs
10.7 Going out (eg. Cinema, McDonald’s)
10.8 Toys
10.9 Computer software / Console games
10.10 Footwear
10.11 Books
10.12 Magazines and comics
10.13 Accessories (eg. Jewellery)
10.14
DVDs / Blu-Ray
10.15 Sports gear and equipment
10.16 Toiletries/Hair products/Make-up
10.17 % ever buying (bought in last month) by age and sex
10.18 Online purchasing
10.19 Next best gadget
CHILDREN AND THE OUTSIDE WORLD
SPORT & ACTIVITIES – SUMMARY
11.1 Time spent playing sport
11.2 Enjoyment of sport
11.3 Sport played at school
11.4 Sport played out of school
11.5 Sport watched on TV
11.6 Sport watched live
11.7 Out of school activities
THE LONDON 2012 OLYMPICS – SUMMARY
12.1 Involvement in 2012 Olympic Games
12.2 Favourite Olympic events and athletes
12.3 Olympic merchandise
12.4 Impact of the Olympics
CAREERS AND EDUCATION – SUMMARY
13.1 Education and career plans
14.2 Sources of career advice
APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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