The CHILDWISE Monitor Report 2011-12
Childwise
January 10, 2012 232 Pages - SKU: ICV6748660
There is an updated edition available for this report.
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Countries covered: United Kingdom
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year. This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.
The 2011/2012 Monitor Survey covers:
- Internet: access, frequency / time spent online, favourite websites, gaming, social networking, social gaming
- Computers: ownership and usage, laptops / tablets
- Games consoles: games console ownership, gaming behaviour, time spent playing, favourite games
- Mobile phones: ownership, usage, time spent using, smart phones, apps, who pays, how are calls paid for, monthly spend
- TV: time spent watching, channels watched, favourite programmes, TV ownership, on-demand TV
- Music: accessing music, favourite groups, downloading music
- Reading: favourites, frequency / time spent reading, reading online, ebook readers
- Cinema: cinema going, favourite films, downloading films
- Money: pocket money and earnings, ad-hoc handouts, spending and saving
- Self purchase: categories bought from, buying online
- Advertising: favourite / least favourite TV adverts, online advertising
- Sports and activities: weekly hours in / out of school, 2012 Olympics, logo and mascots
- Communication and skills: skills known, preferred methods of communication
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- OVERVIEW AND SUMMARY
- INTRODUCTION
- Background to the report
- Sample
- Interview
- Report Contents
- About the children
- CHILDREN AND THEIR MEDIA
- COMPUTERS AND THE INTERNET -SUMMARY
- 1.1 Computers in home
- 1.2 Using the Internet
- 1.3 Internet usage - Frequency and time spent
- 1.4 Use of the Internet
- 1.5 Favourite websites
- 1.6 Online social networking and gaming
- 1.7 Games and other websites
- 1.8 Using social networking sites
- GAMES CONSOLES - SUMMARY
- 2.1 Ownership of games consoles
- 2.2 Games consoles
- 2.3 Time spent playing on games consoles
- 2.4 When games consoles are played
- 2.5 Other activities carried out on games consoles
- 2.6 Favourite computer games
- MOBILE PHONES - SUMMARY
- 3.1 Ownership of mobile phones
- 3.2 Mobile phone usage
- 3.3 Mobile phone networks
- 3.4 Mobile phone activities
- 3.5 Internet access via mobile phones
- 3.6 Downloading and using applications
- 3.7 Phone payment methods and amount spent
- 3.8 Differences between subgroups
- TELEVISION VIEWING - SUMMARY
- 4.1 Viewing per day
- 4.2 TV through the day
- 4.3 Access to multi-channel TV
- 4.4 Television in own room
- 4.5 Favourite TV channels
- 4.6 Channels watched in the last week
- 4.7 Variations in viewing between the sexes
- 4.8 Favourite TV programmes
- 4.9 Involvement in favourite programme
- 4.10 Watching TV
- MUSIC - SUMMARY
- 5.1 Listening to music
- 5.2 Favourite group or singer
- 5.3 Involvement with favourite groups and singers
- 5.4 Accessing music
- 5.5 Downloading music
- READING - SUMMARY
- 6.1 Favourite magazine or comic
- 6.2 Purchase of magazines and comics
- 6.3 Purchase of books
- 6.4 Reading magazines and comics
- 6.5 Reading books
- 6.6 Reading through the day
- 6.7 Amount of time spent reading
- 6.8 Reading online
- 6.9 eBooks
- CINEMA - SUMMARY
- 7.1 Cinema going
- 7.2 Favourite films seen recently
- 7.3 Downloading films
- CHILDREN'S EQUIPMENT - SUMMARY
- 8.1 Equipment overview
- 8.2 Equipment children can't live without
- MEDIA THROUGH THE DAY - SUMMARY
- 9.1 Media throughout the day
- 9.2 Cross media activity
- THE CHILD CONSUMER
- MONEY- SUMMARY
- 10.1 Pocket money, allowance and jobs
- 10.2 Weekly income
- 10.3 Other money from other sources
- 10.4 Spending and saving
- CHILDREN'S PURCHASING - SUMMARY
- 11.1 Overall purchasing
- 11.2 Sweets and chocolate
- 11.3 Crisps and snacks
- 11.4 Soft drinks
- 11.5 Music and CDs
- 11.6 Clothes
- 11.7 Going out (eg. Cinema, McDonald’s)
- 11.8 Magazines and comics
- 11.9 Computer software / Console games
- 11.10 Toys
- 11.11 Footwear
- 11.12 DVDs / Blu-Ray
- 11.13 Accessories (eg. Jewellery)
- 11.14 Books
- 11.15 Sports gear and equipment
- 11.16 Toiletries/Hair products/Make-up
- 11.17 % ever buying (bought in last month) by age and sex
- 11.18 Online purchasing
- CHILDREN AND THE OUTSIDE WORLD
- ADVERTISING - SUMMARY
- 12.1 TV advertising - adverts they like
- 12.2 TV advertising - adverts they don't like
- 12.3 Online advertising
- SPORT & ACTIVITIES - SUMMARY
- 13.1 Time spent playing sport
- 13.2 Olympic Games
- 13.3 Involvement in 2012 Olympic Gamess
- 13.4 The London 2012 Olympic logo
- 13.5 The London 2012 Olympic mascots
- 13.6 Olympic merchandise
- COMMUNICATION & SKILLS - SUMMARY
- 14.1 Skills known
- 14.2 Preferred methods of communication
- APPENDIX
- About CHILDWISE
- CHILDWISE product purchasing terms and conditions
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