The CHILDWISE Monitor Report 2011-12

Childwise
January 10, 2012
232 Pages - SKU: ICV6748660
Attention: There is an updated edition available for this report.
Countries covered: United Kingdom

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year.  This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

The 2011/2012 Monitor Survey covers:
  • Internet: access, frequency / time spent online, favourite websites, gaming, social networking, social gaming
  • Computers: ownership and usage, laptops / tablets
  • Games consoles: games console ownership, gaming behaviour, time spent playing, favourite games
  • Mobile phones: ownership, usage, time spent using, smart phones, apps, who pays, how are calls paid for, monthly spend
  • TV: time spent watching, channels watched, favourite programmes, TV ownership, on-demand TV
  • Music: accessing music, favourite groups, downloading music
  • Reading: favourites, frequency / time spent reading, reading online, ebook readers
  • Cinema: cinema going, favourite films, downloading films
  • Money: pocket money and earnings, ad-hoc handouts, spending and saving
  • Self purchase: categories bought from, buying online
  • Advertising: favourite / least favourite TV adverts, online advertising
  • Sports and activities: weekly hours in / out of school, 2012 Olympics, logo and mascots
  • Communication and skills: skills known, preferred methods of communication



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