This report supplies information on the footwear Italian market and its competitors: market trends, SWOT and key success factors analysis, major companies performance indicators (total turnover, sector specific turnover, market shares and export quotas), business prospects and trends.
The Italian footwear industry is made up of the following specialised manufacturers:
Classic men's and women's footwear in leather and synthetic materials Children's shoes
Technical and sports shoes
Work and safety shoes
Product technology: footwear is made in a great variety of materials, such as leather, suede, nappa and other hides, woven fabrics of all kinds and even wood. The adoption of rubber and plastics for the soles and techno fibres for the uppers is fairly recent. Fastenings have also moved with the times, from laces to buckles to zippers, snap buttons, Velcro and clips. Different types of production methods are used to make the footwear, from the typically artisan to industrial. Production methods and techniques differ mainly in terms of the soles (the method used to attach the upper to the insole) rather than the uppers.
Use: footwear is used primarily to cover and protect the feet but, like all fashion products, it carries a social communication cachet and is used often as a status symbol, which greatly influences features and consumption trends as well as the competitive dynamics.
Client groups: the largest footwear companies sell their products directly to the retailers (short supply chain, made up of independent stores, directly operated and franchised own-brand stores and large-scale distribution) while the smaller companies often go through the wholesale channel (long supply chain) to get their products into the retail stores.
The footwear market is highly segmented due to the high number of possible combinations, such as:
The report analyses the footwear market by the following segments of specific use:
Classic, fashion and casual and classic/sporty;
The sports segment can be divided into two sub-segments:
leisure and professional, identified according to the different levels of research and development (R&D), prices and the different mix of customer types.
Specific-purpose footwear comprises slippers, house shoes, shoes with uppers in rubber or fabric, work shoes, snow boots, corrective, protective and safety footwear.
Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.
Wherever no specific source is indicated, the information published in these reports can be assumed to have been taken from Cerved Group’s proprietary information bank. Coverage of any sector in Competitors products may be used in company presentations or in training courses on the subject.