This report supplies information on the Electronic Money and the Bank Italian market and its competitors: market trends, SWOT and key success factors analysis, major companies performance indicators (total turnover, sector specific turnover, market shares and export quotas), business prospects and trends.
The scope of the report is the entire Italian debit and prepaid cards market and solely the credit cards distributed by the banking and post office companies, i.e., the report does not take account of the credit cards distributed by the specialised companies. In addition, the report analyses the debit and credit card productivity of the ATM and POS channels of the banking and post office companies (POSTE ITALIANE group).
Product technology: electronic money is an electronic instrument used instead of traditional money.
Use: The main function of electronic money is to pay for goods and services. The lending function is marginal and is related to revolving cards, which latter account for only a minor part of the banks' business operations.
Client groups: electronic cards are issued to retail final customers, mainly families and small businesses.
The report analyses the payment cards managed by banks, post office companies and electronic money institutions. The report does not cover companies that manage the international payment circuits nor does it cover the cards not used on the external payment circuits issued directly by the producers of the goods/services to purchase these latter.
The report analyses:
Debit cards: classic debit cards that enable the cardholder to withdraw cash and to make payments using the national and international card circuits;
Prepaid cards: prepaid debit cards can be top-up or throw-away;
Credit cards: on which the balance is settled by the cardholder after the transaction/purchase date, usually at the end of the month (charge cards) or in instalments over several months (revolving credit cards).
The report analyses the combined market of debit and prepaid cards, where the banks and post office companies play a dominant role, and solely the credit cards distributed by the banks and post office companies, which have an aggregate 35%-45% share of the credit card market.
Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.
Wherever no specific source is indicated, the information published in these reports can be assumed to have been taken from Cerved Group’s proprietary information bank. Coverage of any sector in Competitors products may be used in company presentations or in training courses on the subject.