Window And Door Industry
SUMMARY OF MAJOR FINDINGS
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The $21 billion (manufacturers’ dollars) U.S. window and door industry began to recover in 2010 and the recovery is expected to accelerate during 2011. During 2011, dollar sales could increase by 6.2%, while unit sales rise by 5.1%. The recovery is sharpest in the residential replacement market, which is receiving a boost from a slow but steady gain in employment and personal income growth. Residential replacement demand is also being stimulated by a tax credit and rising energy costs. The builder market could also begin to show sign of a recovery, while nonresidential market could begin to stabilize. Vinyl windows and wood windows and doors are leading the recovery since these sectors rely the most heavily on residential markets. Margins, however, remain under pressure due to rising material costs. As a result, the industry will continue to consolidate.
WINDOW AND DOOR INDUSTRY TRENDS
Catalina Research uncovered these trends in our in-depth 201-page report on the U.S. window and door industry. U.S. shipments, exports, imports, and price trends are evaluated for wood, metal, vinyl, fiberglass, and other products. Steel and aluminum door shipments are further segmented for industrial, residential, and commercial and institutional markets. In addition, metal door shipments are provided by door type, such as overhead, sliding, swing, entry, and garage doors. Shipments for shower doors and storm doors are also provided. Wood door shipments are broken out for panel, hollow- and solid-core flush, molded face, patio, garage, bi-fold, cabinet, and other doors. Wood window shipments are further segmented by type: casement, double-hung, horizontal sliding, and others. Metal window shipments are provided for residential and nonresidential uses. Aluminum window data is broken out for single and double-hung, awning, and other types. Window and door shipments are provided in units and dollars. Import data is included in order to evaluate the importance of foreign-sourced products. Import data is provided for steel, aluminum, wood, and plastic doors. Import data is also provided for major countries of origin. Similar data is available for export shipments.
END- USE MARKETS AND DISTRIBUTION CHANNELS
Shipment data is segmented for residential and nonresidential markets. Residential and nonresidential data is segmented by material and window and door type. Window and door purchases are also provided for the residential replacement market, builders, manufactured housing plants, and recreation vehicle producers. Market trends are specifically analyzed for entry doors, patio doors, and garage door markets. Competitors are urged to use this information to develop strategies to uncover growing product lines and applications. Retail distribution is discussed in order to review how the leading manufacturers are taking advantage of homeowner sales opportunities. A guide to retail sales by region and state is provided in a separate section on sales by window material and door type and for builder and replacement sales by geographic area. Home improver demographics provide the reader with the information needed to exploit residential remodeling and replacement markets.
FACTORS AFFECTING DEMAND
End-use market trends are correlated with U.S. housing demand, home prices, nonresidential construction spending, mortgage interest rates, and other economic indicators to uncover the factors affecting demand, and provide insights into the direction of domestic demand in 2011 and beyond. Demographics of replacement window and door purchasers are also evaluated.
PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT
In addition, Catalina Research investigated the cost structure and profitability of U.S. window and door product plants. Data trends were compiled for material, labor, and capital inputs. As part of this analysis, Catalina compiled company door sales and profit margins, and calculated market shares for 15 leading manufacturers.
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