Countries covered: United States
SUMMARY OF MAJOR FINDINGS
The $12 billion (manufacturers dollars) U.S. window industry is currently experiencing a decline in demand as rising interest rates, soaring energy costs, and the leveling off of home prices resulted in a pull back in residential property investments. The builder market has been hurt the most by these trends. As a result, manufacturers have increased their emphasis on replacement markets and expanded their efforts to supply the strong growing nonresidential sector. Window manufacturers have also increased their focus on adding energy-efficient and impact-resistant window lines. In addition, manufacturers are looking to foreign markets for growing sales opportunities. Despite these efforts, plant profitability is coming under pressure from declining demand and rising material costs. Based on current housing permit and start rates, window product sales may not recover until late 2008 or into 2009.
WINDOW INDUSTRY TRENDS
Catalina Research uncovered these trends in our in-depth 194-page report on the U.S. window industry. U.S. shipments, exports, imports, and price trends are evaluated for wood, vinyl, and metal windows. Wood window shipments are further segmented by type- casement, double-hung, horizontal sliding, and others. Metal window shipments are provided for aluminum, steel, and other metals. Aluminum and steel window shipments are shown for residential and nonresidential uses. Aluminum window data is broken out for single and double-hung, awning, and other types. Wood, vinyl, and metal window shipments are provided in units and dollars.
INTERNATIONAL TRADE ACTIVITY
Import data is included to evaluate the growing importance of foreign-sourced windows. Import data is provided for wood, vinyl, aluminum, and steel windows. Export shipments are provided for wood and vinyl windows in order to uncover growing foreign sales opportunities.
END-USE MARKETS
Sales data is segmented for residential and nonresidential markets. Residential and nonresidential window sales are segmented by window material, including fiberglass windows. Residential market data is also available for new construction and remodeling and replacement markets. Window purchases by U.S. prefabricated wood building and mobile home manufacturers are provided as well. Data trends on retail window sales, residential replacement window spending, and window remodeler demographics provide the reader with the information needed to exploit residential remodeling and replacement markets. Catalina Research added a section on regional and state residential window sales, including builder and replacement sales by material.
FACTORS AFFECTING DEMAND
End-use market trends are correlated with U.S. housing demand, nonresidential construction spending, mortgage interest rates, and other economic and housing indicators affecting demand. This provides insights into the direction of domestic demand in 2008 and beyond. Demographics of the replacement window purchaser are also evaluated.
PROFIT MARGINS AND THE COMPETITVE ENVIRONMENT
In addition, Catalina Research investigated the cost structure and profitability of U.S. wood and metal window product plants. Data trends were compiled for material, labor, and capital inputs. As part of this analysis, Catalina profiles 27-leading U.S. manufacturers and compiled sales data for the leading producers in order to calculate market share of the top 15 companies. Company profiles cover product lines, manufacturing and distribution, capital investments, acquisitions, and new products. Executive are urged to compare their company’s own performance to the industry averages.
CANADIAN WINDOW INDUSTRY
The Canadian window industry is also investigated. Shipments, exports, and imports are provided for wood, plastic, and metal windows. Wood and metal window shipments are further segmented by product line. Demand is correlated with Canadian construction trends to estimate shipment trends. In addition, the leading Canadian-based manufacturers are profiled and market shares are calculated for the top 8 suppliers.
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Additional InformationSCOPE AND METHODOLOGY
The Catalina Report on Windows is a guide to the growth- and profit-oriented opportunities in the manufacture and sale of vinyl, wood, and metal window products. This comprehensive database covers U.S. shipments, imports and exports, end-use and regional markets, factors affecting domestic demand, the cost structure of wood and metal window product plants, the competitive environment, and the Canadian market situation. In addition, major U.S. and Canadian manufacturers are profiled to review competitor strengths and strategies.
The total window industry is analyzed on a dollar and unit basis in Section 1. Shipments are provided for wood, vinyl, and metal windows. Data are compiled from U.S. Department of Commerce surveys and private data sources. Industry trends are further segmented by material for residential and nonresidential markets. The Bureau of Labor Statistics’ Producer Price Index is used to compare price changes for the competing window materials markets.
Section 2 further segments window product shipments by material and provides data on U.S. imports. U.S. shipments are compiled from Department of Commerce surveys. Shipments are for all domestic manufacturers, whether plants are owned by U.S.- or foreign-based companies and whether or not plants specialize (50% or more of total facility revenues) in window products. Wood window unit shipments are segmented into five product categories and shipments are also provided for frames and sash. Metal window product shipments are divided into aluminum and steel sash and frames, residential and non-residential products, storm sash, and window screens. Shipments are available on a dollar and quantity basis. Product line price trends are analyzed as well. Import data is derived from U.S. Customs records and rounds out the total U.S. supply. Catalina computed import penetration rates to judge the competitive position of foreign manufacturers.
Window purchases by end-use market are estimated by Catalina Research (Section 3). The Census of Manufacturers provides purchases of window products at prefabricated wood building and mobile home plants. Other government data trends provide statistics on building material dealer window sales and homeowner spending on replacement windows. The demographics of window, door, and siding remodelers are compiled from Bureau of Labor Statistics surveys.
Catalina investigated the factors driving demand by analyzing construction and other end-use market data (Section 5). Residential housing statistics include data on new housing competitions, existing home resales, and mobile home placements. Housing starts and residential building permits further track new residential construction markets. Total homeowner remodeling and repair spending is analyzed as well. Nonresidential market potential is analyzed by type of building. Exports’ share of wood and plastic window shipments is evaluated. Regional and state residential markets were estimated using building permit, existing housing unit, and personal income data (Section 4).
Catalina supplies data on the cost structure and profitability of U.S. plants specializing (50% or more of total plant revenues) in the manufacture and sale of wood, vinyl, and metal window products (Section 6). U.S. Department of Commerce survey data covering these plants is supplemented with individual company sales data in order to calculate company market share.
Company sales statistics are compiled as part of an exhaustive effort to provide competitor intelligence (Section 8). Annual reports, databases, and trade journals were searched for growth- and profit-oriented strategies.
The Canadian market situation is evaluated from Statistics Canada data (Section 7). Data trends include plant shipments, exports, and imports. The leading Canadian manufacturers were profiled, and together with the top U.S. supplying companies, market shares were calculated.
Action-oriented executives are urged to use this comprehensive statistical database and competitor information to penetrate end-use markets, target key demographic markets, expand foreign market sales, and initiate profitable operating strategies. Executives are urged to compute their own company’s market share and compare their company’s operating ratios to the industry averages as part of this process.
- SECTION 1 U.S. WINDOW PRODUCT INDUSTRY TRENDS
- Executive Summary
- Factory Shipments And Growth Trends
- End-Use Markets And Factors Driving Demand
- Shifting Material Shipment Mix
- Regional Trends And Energy-Efficient And Impact-Resistant Windows
- Plant Profitability
- Competitive Environment
- Outlook
- Table 1-1 Value Of U.S. Window Unit, Frame, And Sash Shipments, 1987-
- 2012 (dollars)
- Figure 1-1 Value Of Total U.S. Window Unit, Frame, And Sash Shipments,
- 1987-2012 (dollars)
- Table 1-2 Window Products’ Share Of Total U.S. Building Material
- Shipments, 1987-2012 (dollars and percent): Building Material
- Shipments, Percent Gross Domestic Product, And Window
- Products Percent Building Materials
- Table 1-3 Value Of U.S. Window Unit, Frame, And Sash Shipments By
- Material, 1987-2012 (dollars): Metal, Wood, And Vinyl
- Table 1-4 Quantity U.S. Window Unit, Frame, And Sash Shipments, 1987-
- 2012 (number)
- Table 1-5 Quantity U.S. Window Unit, Frame, And Sash Shipments By
- Material, 1987-2012 (number): Metal, Wood, And Vinyl
- Figure 1-2 Quantity U.S. Window Unit, Frame, And Sash Shipments By
- Material, 2002-2012 (number): Vinyl, Wood, And Metal
- Table 1-6 Quantity U.S. Window Unit Shipments For Residential And
- Nonresidential Markets And By Material, 1987-2007 (number
- and percent): Wood, Vinyl, And Metal
- Figure 1-3 Percent Distribution Of Total U.S. Window Unit Sales For
- Residential And Nonresidential Markets, 1997-2007 (percent)
- Table 1-7 U.S. Producer Price Trends By Material Sector, 1987-2007
- (index): Metal, Wood, And Plastic
- SCOPE AND METHODOLOGY
- SECTION 2 U.S. WINDOW PRODUCT SHIPMENTS AND IMPORTS
- Summary Of Major Findings
- Vinyl Window Supply
- Wood Window Supply
- Metal Window Supply
- Other Window Materials
- Storm Windows And Skylights
- Impact-Resistant Windows
- Energy Efficient Windows
- Table 2-1 Value Of U.S. Window Product Supply By Material And Source
- Of Supply, 1992-2012 (dollars): Vinyl, Wood, And Metal;
- Shipments And Imports
- Table 2-2 Value Of U.S. Wood Window Product Shipments And By Type,
- 1977-2012 (dollars): Complete Window Units, Window Sash,
- And Window Frames
- Table 2-3 Value Of U.S. Shipments Of Complete Wood Window Units By
- Product Line, 1987-2007 (dollars): Double-Hung, Casement,
- Horizontal Sliding, And Others
- Table 2-4 Value Of U.S. Wood Window Sash Shipments By Product Line,
- 1987-2007 (dollars): Knock-Down And Open, Glazed, And
- Storm Sash
- Table 2-5 Quantity U.S. Shipments Of Wood Window Units, Frames, And
- Sash, 1987-2007 (number)
- Table 2-6 U.S. Average Value Per Unit Shipped For Wood Window Units,
- Frames, And Sash, 1987-2007 (dollars)
- Table 2-7 U.S. Shipments Of Cladded Wood Units By Product Line, 1987-
- 2007 (dollars and number): Double-Hung, Casement, And
- Horizontal
- Table 2-8 U.S. Wood Window Product Imports, 1987-2007 (number and
- dollars)
- Table 2-9 Value Of U.S. Vinyl Window Shipments, 1987-2012 (dollars):
- Total Shipments And Average Value Per Unit
- Table 2-10 Quantity U.S. Vinyl Window Shipments, 1987-2012 (number)
- Table 2-11 Value Of U.S. Plastic Window Product Imports, 1992-2007
- (dollars)
- Table 2-12 Value Of U.S. Metal Window Sash And Frame Shipments And
- By Product Type, 1987-2007 (dollars): Prime Window Sash And
- Frames, Storm Sash, And Window Screens
- Table 2-13 Value Of U.S. Shipments Of Prime Aluminum And Steel
- Window Sash And Frames For Residential And Nonresidential
- Markets, 1977-2007 (dollars)
- Table 2-14 Value Of U.S. Prime Aluminum Window Sash And Frame
- Shipments By Market Sector And Product Line, 1987-2007
- (dollars): Residential And Nonresidential; Single And Double-
- Hung, Awning, And All Others
- Table 2-15 Value Of U.S. Prime Aluminum Window Sash And Frame
- Shipments By Product Line, 1987-2007 (dollars): Residential
- Single And Double-Hung, Awning, Horizontal Sliding, And All
- Others; Nonresidential Single And Double-Hung, Awning,
- Projected, And All Others
- Table 2-16 Value Of U.S. Prime Steel Window Sash And Frame Shipments
- For Residential And Nonresidential Markets, 1977-2007 (dollars)
- Table 2-17 U.S. Metal Window And Frame Imports, 1990-2007 (pounds
- and dollars)
- Table 2-18 U.S. Imports Of Aluminum And Steel Windows And Frames,
- 1990-2007 (pounds and dollars)
- SECTION 3 U.S. WINDOW INDUSTRY END-USE MARKETS AND DISTRIBUTION
- Summary Of Major Findings
- Residential Builder Market
- Manufactured Housing Market
- Residential Replacement Market
- Retail Window Sales
- Select Company Distribution Strategies
- Nonresidential Architectural Window Market
- Export Shipments
- Table 3-1 U.S. Residential Window Sales And By Market Sector, 2007 and
- 2012 (number): New Construction And Remodeling And
- Replacement
- Table 3-2 Number Of Prime Window Sales Per New U.S. Housing Unit,
- 1983-2007 (number)
- Table 3-3 U.S. Residential Window Sales By Material, 2007 and 2012
- (number): Wood, Aluminum, Vinyl
- Table 3-4 U.S. Sales Of Residential Windows By Market By Material, 2007
- (number): New Construction and Remodeling And
- Replacement; Wood, Aluminum, And Other
- Table 3-5 Purchases Of Windows And Window Units By U.S.
- Prefabricated Wood Building Plants, 1972-2007 (number and
- dollars): Total Purchases, Percent Total Material Inputs,
- Purchases Per Plant, And Average Value Per Window
- Purchased
- Table 3-6 Purchases Of Windows And Window Units By U.S. Mobile
- Home Plants, 1982-2007 (dollars): Total Purchases, Percent
- Total Material Inputs, And Purchases Per Plant
- Table 3-7 Number Of U.S. Building Material Dealers Selling Windows And
- Their Window Sales, 1987-2007 (number and dollars)
- Table 3-8 U.S. Spending On Replacement Windows And Doors In
- Residential Properties, 1993-2007 (dollars): Total Spending,
- Percent Total Residential Improvements, Spending On Major
- Window Replacement, And Spending Per Replacement Window
- Table 3-9 Average U.S. Homeowner Spending On Window, Door, And
- Siding Materials By Demographic Characteristic, 1990-2005
- (dollars): Income, Age Of Household Head, Persons Per
- Household, And Region
- Table 3-10 U.S. Prime Window Unit Shipments For Nonresidential Markets
- By Material, 1987-2007 (number): Metal, Vinyl, And Wood
- Table 3-11 U.S. Wood Window Product Exports, 1987-2007 (number and
- dollars)
- Table 3-12 U.S. Plastic Window Product Exports, 1992-2007 (pounds and
- dollars)
- SECTION 4 WINDOW STATE MARKET ANALYSIS
- Summary Of Major Findings
- State Market Analysis Methodology
- Table 4-1 U.S. Residential Window Unit Demand By Region And State,
- 2007 (number)
- Table 4-2 U.S. Residential Window Unit Demand For New Construction
- And Remodeling And Replacement Markets By Region And
- State, 2007 (number)
- Table 4-3 U.S. Residential Wood, Aluminum, And Vinyl Window Unit
- Demand And Manufacturer Sales By Region And State, 2007
- (number and dollars)
- Table 4-4 Total U.S. New Residential Construction Window Unit Demand
- By Type Of Structure By Region And State, 2007 (number): One
- And Two Family Homes, Multi-Family Units, And Manufactured
- Homes
- Table 4-5 U.S. New Residential Construction And Manufactured Housing
- Window Unit Demand By Material By Region And State, 2007
- (number): Wood, Aluminum, Vinyl, And Others
- Table 4-6 U.S. Residential Remodeling And Replacement Window
- Demand By Material By Region And State, 2007 (number):
- Wood, Aluminum, Vinyl, And Others
- Table 4-7 U.S. Residential Building Permits For One And Two Family
- Homes, Multi-Family Units, And Manufactured Homes By
- Region And State, 2007 (number)
- Table 4-8 U.S. Housing Units, Per Capita Income, And Window
- Replacement Rate By Region And State, 2005-2007 (number,
- dollars, and ratio)
- SECTION 5 FACTORS AFFECTING U.S. WINDOW PRODUCT DEMAND
- Summary Of Major Findings
- New Residential Construction Markets
- Residential Remodeling And Replacement Market
- Household Demographics
- Nonresidential Markets
- Table 5-1 U.S. Spending On Building Construction, 1977-2007 (dollars):
- Total Buildings, Residential Buildings, And Nonresidential
- Buildings
- Table 5-2 U.S. Spending On Nonresidential Construction By Building
- Type, 2003-2007 (dollars): Lodging, Office, Commercial, Health
- Care, Educational, Manufacturing, And Others
- Table 5-3 Total U.S. Housing Demand By Sector By Region, 2002-2007
- (number): Existing Home Resales, New Housing Completions,
- And Mobile Home Placements
- Table 5-4 New U.S. Privately Owned Housing Units Started And By Type
- Of Structure, 1980-2007 (number): Total Starts; In Structures
- With 1 Unit, 2 To 4 Units, And 5 Units Or More
- Table 5-5 Monthly New Private U.S. Housing Units Authorized By 20,000
- Building Permit Places By Region, 2006 And 2007 (number)
- Table 5-6 New Privately Owned Housing Units Authorized By 20,000
- Building Permit Places By Region And State, 2005-2007
- (number)
- Table 5-7 Number Of Existing Single-Family Homes, Condos, And Co-Ops
- Sold By Region And State, 2002-2007 (number)
- Table 5-8 New U.S. Single-Family Houses Sold By Sales Price, 1985-
- 2007 (number): Under $150,000, $150,000 To $199,999,
- $200,000 To $299,999, $300,000 To $499,999, And $500,000
- And Over
- Table 5-9 Characteristics Of New U.S. Housing Units Affecting Window
- Product Demand, 1990-2006 (units): Region, Number Of
- Bathrooms, Number Of Bedrooms, Garages, And Number Of
- Stories; For Single-Family, Multi-Family Structures, And Mobile
- Homes
- Table 5-10 U.S. Homes Closed By Ten Leading Domestic Home Builders,
- 2002-2007 (number)
- Table 5-11 U.S. Residential Property Owner Expenditures For
- Improvements, Additions, Alterations, And Repairs And
- Spending By Single-Family Homeowners, 1985-2007 (dollars)
- Table 5-12 U.S. Home Mortgage Interest Rates And Personal Income,
- 1982-2007 (percent and dollars)
- Table 5-13 U.S. Housing Units By Year Built By Region, Before 1960 And
- 1960-2006 (number)
- Table 5-14 Monthly U.S. Building Material Dealer Sales, 2004-2007
- (dollars)
- Table 5-15 Distribution Of U.S. Households By Demographic Characteristic,
- 1986-2006 (percent): Household Income, Age Of Household
- Head, Household Size, Region, And Total Households
- SECTION 6 COST STRUCTURE OF WOOD AND METAL WINDOW PRODUCT
- PLANTS AND THE COMPETITIVE ENVIRONMENT
- Summary Of Major Findings
- Number Of Window Product Plants And Manufacturers
- Plant Profit Margins
- Competitive Environment
- Table 6-1 Number And Revenues Of U.S. Window Manufacturing Plants
- By Facility Material Specialization, 1982-2007 (number and
- dollars): Metal Window Sash And Frames, Wood Window Units,
- And Vinyl Windows
- Table 6-2 U.S. Window Plant Operating Ratios By Facility Material
- Specialization, 1982-2007 (percent): Metal Window Sash And
- Frames, Wood Window Units, And Vinyl Windows
- Table 6-3 U.S. Window Plant Profit Margins By Facility Material
- Specialization, 1982-2007 (percent): Metal Window Sash And
- Frames, Wood Window Units, And Vinyl Windows
- Table 6-4 U.S. Producer Price Trends For Major Material Inputs, 1987-
- 2007 (index): Lumber, Steel Mill Products, Aluminum Extruded
- Shapes, Flat Glass, And Plastic Resins
- Table 6-5 U.S. Shipments Of Window Hardware, 1987-2007 (dollars)
- Table 6-6 U.S. Metal And Wood Window Plant Labor Situation By Facility
- Material Specialization, 1982-2007 (number and dollars):
- Number Of Employees, Shipments Per Employee, Production
- Workers, Average Weekly Wages, Average Weekly Hours;
- Metal Window Sash And Frames, Wood Window Units, And
- Vinyl Windows
- Table 6-7 U.S. Window Plant New Capital Expenditures By Facility
- Material Specialization, 1982-2007 (dollars): Metal Window
- Sash And Frames, Wood Window Units, And Vinyl Windows
- Table 6-8 Value Of Metal And Wood Windows By State, 1997 And 2002
- (dollars)
- Table 6-9 Number Of U.S. Manufacturers Of Window Products By Product
- Line, 1992-2002 (number and dollars): Wood, Metal, And Vinyl
- Windows By Type
- Table 6-10 Share Of U.S. Window Product Supply For Fifteen Leading
- Manufacturers, 2003 And 2006 (percent)
- Table 6-11 Sales And Profit Trends For Four Window Manufacturers, 2002-
- 2007 (dollars and percent)
- SECTION 7 CANADIAN WINDOW PRODUCT MARKET AND THE COMPETITIVE
- ENVIRONMENT
- Summary Of Major Findings
- Canadian Window Product Shipment Trends
- Material Shipment Mix
- Exports And Imports
- Leading Manufacturers And Market Shares
- Table 7-1 Value Of Canadian Window Product Shipments By Material,
- 1993-2007 (Canadian dollars): Metal, Wood, And Plastics
- Table 7-2 Percent Distribution Of Canadian Window Product Shipments
- By Material, 1993-2007 (percent): Metal, Wood, And Plastics
- Table 7-3 Value Of Canadian Wood And Metal Window Product
- Shipments By Material By Type, 2000-2003 (Canadian Dollars):
- Wood Window Units, Sash, Frames, And Other Products;
- Aluminum Windows, Frames, Skylights, And Other Products;
- And Iron And Steel Window Products
- Table 7-4 Value Of Canadian Window Manufacturers And Shipments Per
- Manufacturer By Product Line, 2000-2003 (number and
- Canadian dollars): Wood Window Units, Sash, Frames, And
- Other Products; Aluminum Windows, Frames, Skylights, And
- Other Products; Iron And Steel Window Products; And Plastic
- Windows And Doors
- Table 7-5 Value Of Canadian Wood And Plastic Window Exports And
- Imports By Major Country Of Destination And Origin, 1997-2006
- (Canadian dollars)
- Table 7-6 Share Of Canadian Window Product Shipments For The Top
- Eight Manufacturers, 2006 (percent)
- Table 7-7 Value Of Canadian Building Permits And Canadian Housing
- Starts, 1993-2007 (number and Canadian dollars)
- PROFILES OF LEADING CANADIAN-BASED WINDOW MANUFACTURERS
- All Weather Windows
- Window Products
- Sales And Market Share
- The Atis Group, Inc.
- Window Products And Manufacturing
- Sales And Market Share
- Gienow Group
- Window Products And Markets
- Sales And Market Share
- GBO, Inc.
- Window Products And Markets
- Sales And Market Share
- Loewen
- Window Products And Markets
- Sales And Market Share
- Starline Windows Ltd.
- Window Products
- Sales And Market Share
- SECTION 8 U.S.-BASED COMPANY PROFILES AND RECENT DEVELOPMENTS
- Sources, Methodology, And Objectives
- Andersen Corp
- Window Products
- Markets And Manufacturing
- Sales And Market Share
- Associated Materials, Inc.
- Window Products
- Manufacturing And Distribution
- Sales And Market Share
- Atrium Companies, Inc
- Window Products And Markets
- Manufacturing And Distribution
- Sales And Market Share
- CertainTeed Corp.
- Window Products And Manufacturing
- Sales And Market Share
- Champion Window Manufacturing
- Window Products And Sales
- Manufacturing And Distribution
- Drew Industries, Inc.
- Window Products And Markets
- Florida Extruders International, Inc.
- Window Products And Sales
- Georgia Gulf Corp
- Window And Door Profiles And Manufacturing
- International Aluminum Corp.
- Window Products And Markets
- Sales And Profit Trends
- Jeld-Wen, Inc
- Window Products And Manufacturing
- Sales And Market Share
- Kolbe And Kolbe Millwork Co., Inc.
- Window Products
- Manufacturing Plants And Sales
- Marvin Windows And Doors
- Wood Products And Manufacturing
- Sales And Market Share
- MI Windows And Doors, Inc
- Window Products
- Manufacturing And Distribution
- Sales And Market Share
- Milgard Manufacturing, Inc
- Window Products And Manufacturing
- Sales And Market Share
- Modern Builders Supply, Inc.
- Window Products And Manufacturing
- Monarch Holdings, Inc.
- Window Companies And Products
- Sales And Market Share
- Pella Corp.
- Window Products
- Manufacturing And Distribution
- Sales And Market Share
- PGT Inc.
- Window Products And Markets
- Manufacturing And Distribution
- Sales Trends And Market Share
- Philips Products
- Window Products And Manufacturing
- Ply Gem Holdings, Inc.
- Window Products And Subsidiaries
- Manufacturing And Distribution
- Sales Trends And Market Share
- Quanex Corp
- Window And Door Component Products And Manufacturing
- Sales Trends
- Simonton Windows
- Window Products And Sales
- Traco
- Window Products And Manufacturing
- Velux American, Inc.
- Skylight And Roof Window Products
- Weather Shield Manufacturing, Inc.
- Window Products And Manufacturing
- Sales And Market Share
- Woodgrain Millwork, Inc
- Window Products And Markets
- Sales And Market Share
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