The $3.0 billion (manufacturers’ dollars) U.S. resilient flooring market has significantly increased its share of the domestic floor coverings industry over the past decade. Growing penetration was led by rising demand for luxury vinyl tile (LVT) and fiberglass-backed sheet vinyl products. The acceptance of these products for residential use resulted in a surge in sales as the housing market recovered. Significant inroads are also being made in commercial markets. In 2013, manufacturers took advantage of these trends by introducing a wide range of wood look vinyl planks with click installation and other tiles with ceramic and stone visuals. These new products increased the resilient flooring sector’s ability to compete with the ceramic, laminate, stone, and wood flooring sectors. Leading competitors also announced investments in new LVT production capacity to meet future demand. These investments will drive growth over the next five years, however, the new capacity is expected to increase competition and put pressure on prices and profit margins.
RESILIENT FLOORING SALES TRENDS
Catalina Research has uncovered these trends in our 200-page in-depth analysis of the global resilient flooring market. U.S. shipments, exports, imports, and price trends are evaluated for luxury vinyl tile (LVT), VCT, sheet vinyl products, rubber flooring, linoleum, cork flooring and other flooring materials. Data is provided on a dollar and unit basis. Catalina also reviews product innovations such as click-installed planks and fiberglass-backed vinyl sheet. Import data analyzes shipments of foreign-sourced products by major country of origin and their share of the U.S. market. Export data analyzes foreign sales by major country of destination. Catalina also investigated global demand.
END-USE MARKET PURCHASES AND DISTRIBUTION
The report’s end-use market analysis provides executives with the growing sales opportunities in residential, nonresidential, and transportation equipment markets. Residential markets are further divided into new construction, residential remodeling, and manufactured housing markets. Nonresidential markets are segmented into new construction and commercial contract purchasers. Catalina used these data trends to calculate resilient flooring’s share of total residential and nonresidential flooring markets. Residential and nonresidential sales are further segmented by product type. Retail sales are provided by channel and by region and state.
FACTORS AFFECTING DEMAND
End-use market trends are correlated with U.S. housing demand, nonresidential construction spending, mortgage interest rates, and other housing and economic indicators to uncover the factors affecting demand, and provide insights into the direction of domestic demand in 2014 and beyond.
PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT
In addition, Catalina Research examined the cost structure and profitability of U.S. resilient flooring plants. Data trends are compiled for material, labor, and capital inputs. As part of this analysis, Catalina profiled 34 global manufactures and marketers, and compiled company resilient flooring sales. Catalina used this information to calculate global and U. S. market shares of the leading competitors. Company profiles cover product lines, manufacturing and distribution, capital investments, acquisitions, and new products. Executives are urged to review the growth- and profit-oriented strategies of leading worldwide resilient flooring manufacturers and compare their company’s own performance to the industry averages.
RUBBER MAT, STAIR TREAD, AND COVE BASE MARKET
Catalina Research also evaluated the U.S. and Canadian market for rubber mats, stair treads, and cove base. Product shipments cover roll goods, automotive mats, other mats, and cove base and other products. Export and import trends are also included.
WORLD RESILIENT FLOORING MARKET
The global resilient flooring market is investigated as well. Sales of Altro and Armstrong are also segmented by world area. Global market shares are calculated for 15 leading manufacturers. Canadian market trends include shipments, imports, and exports.