Countries covered: United States
Catalina announces the release of our 85-page Market Profile on Area Rugs. This fact-filled profile provides the action-oriented executive with up-to-date information on room size area rugs; scatter and accent rugs; bath mats; and textile, rubber, and plastic runners. Each page will assist the rug, bath mat, and runner executive exploit growing product lines, strengthen distribution, review the competitive environment, maximize profit margins, and plan for 2012 and beyond.
Market Profiles contain the timely data that allows users to evaluate market size, growth potential, end-use markets, distribution channels, and the competitive environment. So turn to a Market Profile when you need a quick market overview to assist in developing strategies to take advantage of the growth opportunities in a specific market.
The content matter shows the significant data and information included in this market profile. Catalina summarizes this wealth of information to clearly point to the pertinent industry trends. Look it over, fill out the order form, and receive your Market Profile promptly. You will find it a valuable planning tool.
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Additional InformationSCOPE AND METHODOLOGY
Catalina Research has compiled and analyzed area rug market data and company information to publish this market profile. Products cover room size area rugs (larger than 6 x 9), scatter and accent rugs, bath mats, and runners. Catalina evaluates U.S. shipments, imports, price trends, retail sales and channels, and factors driving demand to calculate total U.S. sales. Catalina also investigated the product lines of leading manufacturers and retailers.
Area rug sales are analyzed by adding U.S. shipments and imports (Section 1). Sales were calculated as a share of total carpet and area rug sales and for room size area rugs and scatter/accent/bath rugs. In addition, the source of supply was investigated.
U.S. shipments of room size rugs, scatter and accent rugs, and bath mats and other washable rugs are compiled from Department of Commerce surveys (Section 2). Shipments are for all domestic manufacturers, whether plants are owned by U.S.- or foreign-based companies, and whether or not plants specialize (50% or more of total facility revenues) in scatter/accent rugs and bath mats. Import data is derived from U.S. Customs records and rounds out the total U.S. supply (Section 3). Import data is segmented by product type and also shows the major countries of origin. Catalina computed import penetration rates to analyze the competitive position of foreign manufacturers.
Section 4 reviews the leading manufacturers and calculates share for the leading competitors. Section 5 analyzes retail sales trends. Catalina estimates total retail sales by product and by channel based on U.S. Department of Commerce surveys. The analysis includes number of outlets and area rugs’ share of total channel floor coverings sales. This section includes regional and state sales of the major channels and the number of stores by region and state for the leading mass merchandiser chains.
Section 6 evaluates U.S. household purchases and analyzes the key target markets by demographic characteristic. This section also investigates the factors driving demand, including housing market trends, new and remodeled bathrooms, and homeowner bathroom jobs by type and region. The key trend is the number of homeowner hard surface and soft surface flooring replacement jobs.
The analysis of the U.S. runner market (Section 7) covers textile, rubber, and plastic product lines. Data and information is based on manufacturer and retailer product lines.
- SECTION 1 EXECUTIVE SUMMARY AND U.S. AREA RUG MARKET TRENDS
- Market Size And Growth
- Price Trends
- Source Of Supply
- Products And Sizes
- Retail Sales Channels
- Leading Manufacturers And Retailers
- Outlook
- Table 1-1 U.S. Sales Of Area Rugs And Bath Mats, 1997-2017 (square feet and dollars)
- Table 1-2 Total Area Rug And Bath Mat Sales Percent Total U.S. Carpet And Area Rug Sales, 1997-2017 (percent)
- Table 1-3 U.S. Sales Of Room Size Area Rugs, 1997-2017 (square feet and dollars)
- Table 1-4 U.S. Sales Of Scatter/Accent Rugs And Bath Mats, 1997-2017 (square feet and dollars)
- Table 1-5 Room Size Area Rugs And Scatter/Accent/Bath Rugs Percent Total U.S. Sales, 1997-2017 (percent)
- Table 1-6 U.S. Area Rug And Bath Mat Sales By The Top Ten Supplying Countries, 2007-2011 (dollars)
- SCOPE AND METHODOLOGY
- SECTION 2 U.S. AREA RUG MANUFACTURER SHIPMENTS
- Summary Of Major Findings
- U.S. Shipments And Growth Trends
- Rugs’ Increasing Share Of Soft Surface Flooring Shipments
- Growing Importance Of Room Size Rugs
- Accent And Scatter Rug Shipment Trends
- Shipments Of Bath Mats And Other Washable Rugs
- Price Trends
- Table 2-1 U.S. Shipments Of Area Rugs And Bath Mats, 1997-2017 (square feet and dollars)
- Table 2-2 Area Rugs And Bath Mats Percent Total U.S. Carpet And Area Rugs Shipments, 1997-2017 (dollars and square feet)
- Table 2-3 Distribution Of U.S. Area Rug And Bath Mat Shipments By Product Type, 1997-2017 (percent)
- Table 2-4 Shipments Of Room Size Area Rugs, 1997-2017 (square feet and dollars)
- Table 2-5 U.S. Shipments Of Accent And Scatter Rugs, 1997-2017 (square feet and dollars)
- Table 2-6 U.S. Shipments Of Bath Mats And Other Washable Scatter Rugs, 1997-2017 (square feet and dollars)
- SECTION 3 U.S. AREA RUG IMPORTS
- Summary Of Major Findings
- U.S. Import Trends And Price Competitiveness
- Imports By Country Of Origin
- Room Size Area Rug Imports And Share
- Scatter/Accent/Bath Rug Imports And Share
- Table 3-1 U.S. Imports Of Area Rugs And Bath Mats, 1997-2017 (square feet and dollars)
- Table 3-2 Value Of U.S. Area Rug And Bath Mat Imports For The Top Nine Countries Of Origin, 2007-2011 (dollars)
- Table 3-3 U.S. Imports Of Room Size Area Rugs, 1997-2017 (square feet and dollars)
- Table 3-4 Imports’ Share Of U.S. Room Size Area Rug Sales, 1997-2017 (percent)
- Table 3-5 U.S. Imports Of Room Size Area Rugs By Type, 2002-2011 (dollars and square feet): Knotted, Woven, And Tufted
- Table 3-6 U.S. Imports Of Knotted Room Size Area Rugs For The Top Eight Countries Of Origin, 2007-2011 (dollars and square feet)
- Table 3-7 Value Of U.S. Woven Room Size Area Rug Imports For The Top Fifteen Countries Of Origin, 2007-2011 (dollars)
- Table 3-8 Quantity U.S. Woven Room Size Area Rug Imports And Average Value For The Top Fifteen Countries Of Origin, 2007-2011 (square feet and dollars)
- Table 3-9 U.S. Imports Of Tufted Room Size Area Rugs For The Top Ten Countries Of Origin, 2007-2011 (dollars and square feet)
- Table 3-10 U.S. Imports Of Scatter/Accent Rugs And Bath Mats, 1997-2017 (square feet and dollars)
- Table 3-11 Imports’ Share Of U.S. Scatter/Accent Rugs And Bath Mat Sales, 1997-2017 (percent)
- Table 3-12 U.S. Imports Of Scatter/Accent Rugs And Bath Mats By Material, 2007-2011 (square feet and dollars): Nylon And Other Man-Made Fiber Rugs
- Table 3-13 Value Of U.S. Scatter/Accent Rugs And Bath Mat Imports For The Top Ten Countries Of Origin, 2007-2011 (dollars)
- Table 3-14 Quantity U.S. Scatter/Accent Rug And Bath Mat Imports And Average Value For The Top Ten Countries Of Origin, 2007-2011 (square feet and dollars)
- SECTION 4 COMPETITIVE ENVIRONMENT AND LEADING COMPETITORS
- Summary Of Major Findings
- Competitive Environment
- Mohawk’s Leading Share
- Position Of Shaw Living
- Oriental Weavers’ Competitive Position
- Table 4-1 Share Of U.S. Area Rug And Bath Mat Sales For Four Leading Manufacturers And Marketers, 2010 (percent)
- Table 4-2 Leading U.S. Area Rug And Bath Mat Manufacturers And Marketers
- SECTION 5 U.S. AREA RUG RETAIL SALES TRENDS
- Summary Of Major Findings
- Retail Sales Trends
- Retail Sales By Channel
- Channel Sales For Room Size Rugs And Leading Retailers
- Channel Sales For Scatter/Accent/Bath Rugs And Leading Retailers
- Scatter/Accent/Bath Rug Styles, Sizes, And Pricing
- Regional Retail Markets
- Table 5-1 U.S. Area Rug And Bath Mat Retail Sales, 2007-2011 (dollars)
- Table 5-2 Share Of U.S. Area Rug And Bath Mat Retail Sales By Type, 2007 And 2010 (percent): Machine-Made Room Size Area Rugs, Hand-Made Room Size Area Rugs, Scatter And Accent Rugs, And Bath Mats And Other Washable Rugs
- Table 5-3 U.S. Area Rug And Bath Mat Retail Sales By Type Of Channel, 2007 And 2010 (dollars): Floor Coverings Stores, Home Centers, Warehouse Clubs And Superstores, Discount Department Stores, Furniture Stores, And Others
- Table 5-4 U.S. Retail Room Size Area Rug Sales By Type Of Channel, 2007 And 2010 (dollars): Floor Coverings Stores, Home Centers, Warehouse Clubs, Department Stores, Furniture Stores, And Others
- Table 5-5 U.S. Retail Scatter/Accent Rug And Bath Mat Sales By Type Of Channel, 2007 And 2010 (dollars): Home Furnishings Stores, Floor Coverings Stores, Warehouse Clubs And Superstores, Home Centers, Discount Department Stores, Furniture Stores, Direct Sellers And Internet, And Others
- Table 5-6 Percent Total Rug Sales For Room Size And Accent/Scatter/Bath Rugs By Type Of Channel, 2007 And 2010 (percent): Floor Coverings Stores, Home Centers, Warehouse Clubs And Superstores, Home Furnishings Stores, Discount Department Stores, Furniture Stores, And Others
- Table 5-7 Number Of Outlets Selling Area Rugs And Bath Mats By Channel And Share Of Total Floor Coverings Sales, 2010 (number and dollars): Floor Coverings Stores, Home Centers, Warehouse Clubs And Superstores, Home Furnishings Stores, Discount Department Stores, Furniture Stores, And Others
- Table 5-8 U.S. Floor Coverings And Home Furnishings Total Store Sales, 2007-2011 (dollars)
- Table 5-9 Sales And Locations For The Top Twenty-One Specialty Floor Coverings Retailers, 2010 And 2011 (dollars and number)
- Table 5-10 Number Of U.S. Home Depot, Lowe’s, Bed, Bath & Beyond, And Walmart Stores By Region And State, 2010 (number)
- Table 5-11 Number Of U.S. Target, Kohl’s, Kmart/Sears Full Line, And Ikea Stores By Region And State, 2010 (number)
- Table 5-12 Number And Sales Of U.S. Floor Coverings Stores By Region And State, 2010 (number and dollars)
- Table 5-13 Number And Sales Of U.S. Home Furnishings Stores By Region And State, 2010 (number and dollars)
- SECTION 6 U.S. HOUSEHOLD PURCHASES AND FACTORS DRIVING DEMAND
- Summary Of Major Findings
- U.S. Household Rug Purchases
- Demographics Of Rug Purchases
- Homeowner Hard Versus Soft Surface Flooring Replacement Jobs
- Housing Demand
- New Bathroom And Remodeling Projects
- Table 6-1 U.S. Household Spending On Area Rugs And Bath Mats, 2007-2011 (dollars): Household Income, Age Of Household Head, Size Of Household, And Region
- Table 6-2 U.S. Household Spending On Area Rugs And Bath Mats By Demographic Characteristic, 2007-2010 (dollars): Household Income, Age Of Household Head, Size Of Household, And Region
- Table 6-3 Average U.S. Household Spending On Area Rugs And Bath Mats And Share Of Total Household Spending On Carpet And Rugs By Demographic Characteristic, 2007-2010 (dollars and percent): Household Income, Age Of Household Head, Size Of Household, And Region
- Table 6-4 Number Of U.S. Homeowner Hard Surface And Wall-To-Wall Carpet Replacement Jobs, 2001-2011 (number)
- Table 6-5 Number Of U.S. Homeowner Hard Surface Replacement Jobs By Region, 2001-2011 (number)
- Table 6-6 U.S. Number Of Bathrooms In New Housing Units And Bathroom Remodeling Jobs, 2007-2011 (number)
- Table 6-7 Total Bathrooms In New U.S. Housing Units And By Type Of Unit And Region, 1995-2010 (number): Single-Family Homes, Multi-Family Buildings, And Mobile Homes
- Table 6-8 Number Of Homeowner Bathroom Jobs By Type And Region, 1999-2009 (number): Added, Renovated Or Remodeled Bathroom, D-I-Y And Contractor Jobs, Jobs By New Owners, And Region
- Table 6-9 Total U.S. Housing Demand By Sector By Region, 2006-2011 (number): Existing Home Sales, New Housing Completions, And Mobile Home Placements
- SECTION 7 U.S. RUNNER MARKET TRENDS
- Market Size And Products
- Major Competitors
- Retail Channels
- Table 7-1 Home Depot And Lowe’s Runner Offerings In Urban And Suburban Locations
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