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The UK Foodservice Operators' Business Sentiments and Spending Priorities 2013

149 Pages Canadean Ltd March 28, 2013 SKU: CANL5007822

The UK Foodservice Operators' Business Sentiments and Spending Priorities 2013 - Product Synopsis

“The UK Foodservice Operators' Business Sentiments and Spending Priorities 2013” is a new report by Canadean that provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2013. Additionally, this report also presents comparative analysis between three years of survey results. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Introduction and Landscape

Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading UK foodservice industry executives; it provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2013. The report projects revenue growth expectations of key stakeholders in the UK foodservice industry and identifies principal trends that will shape the industry in the next 12 months. Additionally, the report uncovers the key priorities of companies with regards to capital expenditure and identifies leading business concerns and subsequent efforts to negate them. The report also understands the critical factors influencing supplier selection and forecasts the possible changes in marketing budgets of foodservice operators.

What is the current market landscape and what is changing?
Overall, 35% of respondents identified at least some increase in customer footfall over the previous six months, whereas 44% expect an increase in footfall over the next six months.

What are the key drivers behind recent market changes?
According to 70% and 64% of profit sector respondents, ‘innovating menu and drink menu options’ and ‘seasonal updating of menu and drink menu options’, respectively, are considered important drivers of customer demand.

What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading UK foodservice industry executives; it provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2013. This report presents comparative analysis between three years of survey results. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Key Features and Benefits

Projects the key pricing promotion activities of foodservice operators and forecasts changes in marketing expenditure.

Drives revenues by important parameters for customer satisfaction in the UK foodservice industry.

Identifies the leading concerns of UK foodservice channels.

Formulate effective sales and marketing strategies by identifying changes in marketing expenditure over the next 12 months.

Forecasts the UK foodservice industry executives’ media channel preference by revealing in which channels they are looking to invest in over the next 12 months.

Key Market Issues

Regardless of channel of operation, foodservice operators highlighted ‘seasonal updating of menu and drink menu options’ and ‘innovating menu and drink menu options’ as key drivers of customer demand.

The most important business concerns are ‘increasing cost of raw materials’, ‘decreasing consumer or government expenditure’, and ‘increase in VAT’.

‘Locally grown produce’, ‘locally sourced meats and seafood’, and ‘gluten-free or food allergy conscious’ are the prominent trends identified by respondents from profit sector channels.

‘New product development’, ‘equipment or machinery purchase’, and ‘IT infrastructure development’ are areas that will register a ‘significant increase’ or ‘increase’ in investment from profit sector channels.

‘Trade magazines or websites’, ‘Observation or visits to competitors’, and ‘observation or visits to upscale restaurants’ are identified as important sources to identify new product ideas.

Key Highlights

Overall, 62% of respondents from the profit sector channels are ‘very confident’ or ‘confident’ of revenue growth in 2013.

With the exception of the catering channel, the majority of respondents across all channels are either ‘very concerned’ or ‘moderately concerned’ over the costs of displaying nutritional or calorie information on their product offerings.

‘Price’, ‘quality of products’, ‘existing relationship with supplier’, and ‘speed of delivery’ are considered key factors for supplier selection by respondents from both profit and cost sector organizations.

Survey results show that 51% of respondents from profit sector companies and 63% of respondents from cost sector companies expect ‘no change’ in the recruitment activities of their companies.

‘Online social media’, ‘email and newsletters’, and ‘near premise outdoor advertising or signage’ are key promotional channels used by foodservice operators from the profit sector channels.

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The UK Foodservice Operators' Business Sentiments and Spending Priorities 2...

Canadean Ltd
March 28, 2013

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