Japan is one of the largest markets for tobacco products in the world, although demand is in decline. Cigarettes dominate the Japanese tobacco market, accounting for nearly 100% of tobacco sales. The profile of smokeless tobacco, in comparison, is negligible, with sales only approaching 1 ton per annum since the early part of the decade. However, the picture changed in 2010 following the successful launch of JT's new Zerostyle Mint line, which incorporates snuff. JT's initial figures suggested that snuff sales had already reached unprecedented levels.
The overall tobacco market in Japan is declining, with increased health consciousness, anti-smoking campaigns, and the rising cost of tobacco products all playing a major part in the movement away from these products
The latest data for 2014 put the percentage of adult smokers at almost 1 in 5 according to JTI. The overwhelming majority of smokers consume cigarettes
Japan Tobacco has limited interests in the sector in global terms, but during 2010 launched a new innovative snuff-based smokeless product, Zerostyle Mint, which attracted considerable consumer interest
“Smokeless Tobacco in Japan”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Japanese market.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.
Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles.
Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production.
Prospects and forecasts of overall sales and consumption for 2014 to 2024.
Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
Identify the areas of growth and opportunities, which will aid effective marketing planning.
As consumers’ product demands evolve, the dynamics between different countries also change – favouring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Japanese market is key to ensuring maximum future sales.
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.