Praktiker in Germany: Local Profile


May 17, 2012
23 Pages - SKU: CANL3899317
License type:
Countries covered: Germany

Product Synopsis

This is a detailed report covering Praktiker’s store formats, private labels, history, key employees, and key financial and operational metrics in Germany.

Introduction and Landscape

Why was the report written?
This is a comprehensive report covering Praktiker’s operations in Germany. It offers insightful analysis of the company and details of its store formats, private labels, history, news, key employees, and key financial and operational metrics.The report also presents market shares and investment strategies of the company’s key local competitors.

What is the current market landscape and what is changing?
The DIY market in Germany is the third largest market after food and clothing. The DIY market has remained slightly resilient to the recent financial crisis and continued to grow during the review period.

What makes this report unique and essential to read?
The report provides detailed information on Praktiker Germany’s operations and strategy. Additionally, it presents market shares and investment strategies of the company’s key competitors in the country.

Key Features and Benefits

The report provides comprehensive analysis of Praktiker’s operations in Germany and is an essential tool to gain a detailed understanding of the company’s local operations.

The report presents Praktiker’s Germany strategy, which is essential in understanding the direction of the company in the coming years.

A unique table presenting the information of major retailers in Germany. It provides information on the retailers’ store banners, country of origin, store count and year of inception in Germany.

An insightful analysis of Praktiker Germany providing details of its store formats, private labels, history, news, key employee biographies, and key financial and operational metrics.

The report provides market share data of Praktiker and its key competitors in Germany. Additionally, it presents investment strategies of the company’s key competitors and this information is essential to gain an understanding of the market.

Key Highlights

Praktiker adopted a change in its marketing strategy, which affected the revenues of the company in FY2011.

Praktiker has made new appointments in its management team with the view to expedite its restructuring process and resume profitability.



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