Popcorn Market in Italy to 2016


January 12, 2013
35 Pages - SKU: CANL4938775
License type:
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Countries covered: Italy

Synopsis

The report presents detailed data on consumption trends in the Popcorn category in Italy, analyzing consumption volumes and values at segment level. It also provides indispensable data on distribution channels, profiles of companies active in the Savory Snacks sector and mergers & acquisitions in the sector.

Furthermore the report enables readers to examine the components of change in the industry by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values and type of products chosen.

Summary

Canadean’s Popcorn Market in Italy to 2016 provides detailed data on market dynamics in the Italian Popcorn category, providing marketers with the essential tools to understand both their own and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.

This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Popcorn sales overall and to discover which categories and segments will see growth in the coming years.

Scope

Popcorn Market in Italy to 2016 provides you with the following:
  • Historic and forecast growth dynamics by value and volume.
  • Historic and forecast segmentation by value and volume.
  • Distribution channel data by value.
  • Profiles of companies active in the Savory Snacks sector.
  • Latest mergers & acquisitions activity in the Savory Snacks sector in Italy.
Reasons To Buy
  • Enhance your understanding of the value and volume growth dynamics of the Popcorn category in Italy.
  • Promote growth in your business with detailed product sales segmentation for both volumes and values, as well as sales by distribution channel at the product category level.
  • Identify the future pattern of market trends, from winners and losers to category dynamics; and thereby quickly and easily indentify the key areas in which they want to compete in the future.
  • Familiarise yourself with the competition with uniquely detailed profiles of companies active in Italy Savory Snacks sector.


1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Category Definitions
1.2.2 Distribution Channel Definitions
1.2.3 Volume Units and Aggregations
1.2.4 Exchange Rates
1.2.5 Methodology Summary
2 Italy Popcorn Category Value
2.1 Popcorn Category Value 2007-11
2.2 Popcorn Category Value Forecast, 2012-16
3 Italy Popcorn Category Volume
3.1 Popcorn Category Volume 2007-11
3.2 Popcorn Category Volume Forecast, 2012-16
4 Italy Popcorn Segmentation by Value
4.1 Popcorn Segmentation by Value, 2007-11
4.2 Popcorn Segmentation Forecast by Value, 2012-16
5 Italy Popcorn Segmentation by Volume
5.1 Popcorn Segmentation by Volume, 2007-11
5.2 Popcorn Segmentation Forecast by Volume, 2012-16
6 Italy Popcorn Distribution Channel Data
6.1 Popcorn Distribution Channel Data by Value, 2008-11
7 Profiles of Companies Active in Italy Savory Snacks Sector
7.1 STAR STABILIMENTO ALIMENTARE SPA
7.1.1 STAR STABILIMENTO ALIMENTARE SPA Business Analysis
7.1.2 STAR STABILIMENTO ALIMENTARE SPAMajor Products and Services
7.1.3 STAR STABILIMENTO ALIMENTARE SPA Key Employees
7.2 Commerciale Brendolan S.r.l.
7.2.1 Commerciale Brendolan S.r.l. Business Analysis
7.2.2 Commerciale Brendolan S.r.l. Major Products and Services
7.2.3 Commerciale Brendolan S.r.l. Key Employees
8 Latest Sector Events
8.1 Sector Deals
8.1.1 Ralcorp acquires Gelit
8.1.2 De' Longhi to acquire assets of Procter & Gamble
8.1.3 De' Longhi to license Braun brand from Procter & Gamble
9 Appendix
9.1 About Canadean
9.2 Disclaimer
List of Tables
Table 1: Category Definitions – Popcorn
Table 2: Distribution Channel Definitions
Table 3: Volume Units for Popcorn Category
Table 4: Italy Exchange Rate EUR – USD (Annual Average), 2007 – 2011
Table 5: Italy Popcorn Category Value (EUR million), 2007-11
Table 6: Italy Popcorn Category Value (US$ million), 2007-11
Table 7: Italy Popcorn Category Value Forecast (EUR million), 2012-16
Table 8: Italy Popcorn Category Value Forecast (US$ million), 2012-16
Table 9: Italy Popcorn Category Volume (Kg million), 2007-11
Table 10: Italy Popcorn Category Volume Forecast (Kg million), 2012-16
Table 11: Italy Popcorn Segmentation by Value (EUR million), 2007-11
Table 12: Italy Popcorn Segmentation by Value (US$ million), 2007-11
Table 13: Italy Popcorn Segmentation Forecast by Value (EUR million), 2012-16
Table 14: Italy Popcorn Segmentation Forecast by Value (US$ million), 2012-16
Table 15: Italy Popcorn Segmentation by Volume (Kg million), 2007-11
Table 16: Italy Popcorn Segmentation Forecast by Volume (Kg million), 2012-16
Table 17: Italy Popcorn Distribution Channel Data by Value (EUR million), 2008-11
Table 18: Italy Popcorn Distribution Channel Data by Value (US$ million), 2008-11
Table 19: STAR STABILIMENTO ALIMENTARE SPA Fast Facts
Table 20: STAR STABILIMENTO ALIMENTARE SPA Major Products and Services
Table 21: STAR STABILIMENTO ALIMENTARE SPA Key Employees
Table 22: Commerciale Brendolan S.r.l. Fast Facts
Table 23: Commerciale Brendolan S.r.l. Major Products and Services
Table 24: Commerciale Brendolan S.r.l. Key Employees
List of Figures
Figure 1: Italy Popcorn Category Value (EUR million), 2007-11
Figure 2: Italy Popcorn Category Value (US$ million), 2007-11
Figure 3: Italy Popcorn Category Value Forecast (EUR million), 2012-16
Figure 4: Italy Popcorn Category Value Forecast (US$ million), 2012-16
Figure 5: Italy Popcorn Category Volume (Kg million), 2007-11
Figure 6: Italy Popcorn Category Volume Forecast (Kg million), 2012-16
Figure 7: Italy Popcorn Segmentation by Value (EUR million), 2007-11
Figure 8: Italy Popcorn Segmentation by Value (US$ million), 2007-11
Figure 9: Italy Popcorn Segmentation Forecast by Value (EUR million), 2012-16
Figure 10: Italy Popcorn Segmentation Forecast by Value (US$ million), 2012-16
Figure 11: Italy Popcorn Segmentation by Volume (Kg million), 2007-11
Figure 12: Italy Popcorn Segmentation Forecast by Volume (Kg million), 2012-16
Figure 13: Italy Popcorn Distribution Channel Data by Value (EUR million), 2008-11
Figure 14: Italy Popcorn Distribution Channel Data by Value (US$ million), 2008-11

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