Planned Change in Marketing Expenditure Levels in the Food Industry - 2012–2013 : Survey Snapshot

Synopsis

• Analysis of opinions drawn from leading food industry executives.
• Analysis on the changing marketing budgets in the food industry.
• Analysis on spending plans of supply decision makers.

Summary

This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading food industry executives. It analyzes how spending activities are set to change in the food industry in 2012–13. This report provides insight into the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope

• The opinions and forward looking statements of 152 industry executives have been captured in our in-depth survey, of which 28% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include supplier expenditure activity.

Reasons To Buy

• This report provides information on historical marketing expenditure by supplier type and region.
• This report provides information on changing spending behaviors by product and category.
• This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.