Lebanon Beverage Forecasts March 2014

Lebanon Beverage Forecasts March 2014


March 7, 2014
3 Pages - SKU: CANL5223616
License type:
Online Download      US $788.00
Countries covered: Lebanon



Lebanon Beverage Forecasts March 2014

Product Synopsis

Published by Canadean, Lebanon Beverage Forecasts provide consumption trends 1999 to 2013 provisional and 2014 to 2019 forecasts for key beverage categories.

Introduction and Landscape

Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).

What is the current market landscape and what is changing?
The current economic environment remains gloomy in western markets and Eurozone countries are having a particularly turbulent ride. Fortunes will be mixed for the beverage industry in the coming years, but emerging markets continue to hold great potential.

What are the key drivers behind recent market changes?
The key driving force behind commercial beverages remains Asia, with China and India leading the way. The growing consumer base and rising disposable incomes levels is fuelling growth in these markets. Health awareness, particularly regarding sugar content in beverages and price- sensitivity are important global trends.

What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.

Key Features and Benefits

Data for 30 individual beverage categories, covering historical trends (1999-2013 provisional & 2014-2019 forecast provided in excel).

Data measures in million litres and litres per capita

Supporting analysis for the individual beverage categories

Individual market data

Key Market Issues

Global economic uncertainty will still stifle growth in many markets and act to dissuade investment in riskier, usually more innovative products. This means that even after a recovery has been established there could still be some ‘lag’ between growth in economies and growth in the soft drinks market, especially for the younger demographics that are attracted to innovative products.

The Beer segment is seeing declines in many important markets and muted uptake in markets that could have been important for future growth, for example the younger generation in Japan are showing a lack of interest in the category.

Continued political turmoil and change in the certain region, such Egypt’s second coup in five years or the renewed threat of a coup in Thailand for example, creates an atmosphere that can make producers, especially international players, slightly more hesitant to invest.

Health scares have and will negatively impact the sales of certain drinks, for example the proposed or enacted sugar taxes in various European nations and the scare in Kuwait caused when a teenager died after drinking energy drinks, a category that already struggles with image.

Certain governments that are struggling to recover from the economic crises may begin to use quotas and bans to protect national industries at the cost of importing countries, for example the Ukraine and Russia have been weighing the idea of limiting Belarusian milk products.

Key Highlights

Coffee products are fairly mature however there has been promising signs of growth by utilising new distribution channels such as coffee lounges and premix vending machines.

Health awareness and concerns have impacted the consumption patterns in a number of key markets in recent years for example sports drinks in Vietnam grew by 35%.

Packaged and Bulk water products and services are seeing an increase in regions such as Eastern Europe due to the lower quality of tap water.

Providing milk to school children has become popular and can drive volume growth, such as in Turkey were a programme helped the White Milk grow by 2% in 2013.

Certain markets, especially in Asia and Africa, have seen a notable increase in demand for carbonates; for example in Nigeria demand can outstrip the local ability to produce.

Please note: the online download version of this report is for a global site license.

Please Note: this is delivered as a Excel file.



More Ready to Drink reports by Canadean Ltd

Iced/RTD Tea Drinks Market in East Europe to 2019: Market Guide by Canadean Ltd
Iced/RTD Tea Drinks Market in East Europe to 2019: Market GuideSynopsisCanadean’s, Iced/RTD Tea Drinks Market in East Europe to 2019: Market Guide provides a snapshot ...
Iced/RTD Tea Drinks Market in Latin America to 2019: Market Guide by Canadean Ltd
Iced/RTD Tea Drinks Market in Latin America to 2019: Market GuideSynopsisCanadean’s, Iced/RTD Tea Drinks Market in Latin America to 2019: Market Guide provides a snapshot ...
Iced/RTD Coffee Drinks Market in East Europe to 2019: Market Guide by Canadean Ltd
Iced/RTD Coffee Drinks Market in East Europe to 2019: Market GuideSynopsisCanadean’s, Iced/RTD Coffee Drinks Market in East Europe to 2019: Market Guide provides a snapshot ...
Iced/RTD Coffee Drinks Market in West Europe to 2019: Market Guide by Canadean Ltd
Iced/RTD Coffee Drinks Market in West Europe to 2019: Market GuideSynopsisCanadean’s, Iced/RTD Coffee Drinks Market in West Europe to 2019: Market Guide provides a snapshot ...
See all reports like this >>

More Lebanon Ready to Drink reports

Lebanon Iced/Rtd Coffee Drinks Category Profile 2013 by Canadean Ltd
Lebanon Iced/Rtd Coffee Drinks Category Profile 2013SynopsisA competitively priced comprehensive overview of the Iced/RTD Coffee market.SummaryWhy was the report written?Available in over 80 country combinations ...
Lebanon Iced/Rtd Tea Drinks Category Profile 2013 by Canadean Ltd
Lebanon Iced/Rtd Tea Drinks Category Profile 2013SynopsisA competitively priced comprehensive overview of the Iced/RTD Tea market.SummaryWhy was the report written?Available in over 80 country combinations ...
Soft Drinks in Lebanon 2010 by ManSci
The retailing environment in Lebanon - at least in Greater Beirut - is increasingly modern, with several successful supermarket chains Fast moving consumer goods retailing ...
See all reports like this >>

More Lebanon reports

D&B Country RiskLine Report: Lebanon by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
See all reports like this >>