Kellogg Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report

Canadean Ltd
February 2, 2012
40 Pages - SKU: CANL6795332
License type:
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Synopsis

Canadean's Kellogg Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report contains in depth information and data about the company and its operations. The profile contains a company overview, business description, competitive benchmarking, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.

Summary

Canadean's Kellogg Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report is a crucial resource for industry executives and anyone looking to access key information about Kellogg Company.

Canadean's Kellogg Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

Scope
  • Examines and identifies key information and issues about Kellogg Company for business intelligence requirements.
  • Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.
  • Provides data on company financial performance and competitive benchmarking.
  • The profile also contains information on business operations, company history, major products and services, prospects, key employees, locations and subsidiaries.
Reasons To Buy
  • Quickly enhance your understanding of Kellogg Company.
  • Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry.
  • Increase business/sales activities by understanding your competitors’ businesses better.
  • Recognize potential partnerships and suppliers.
Key Highlights

Kellogg Company (Kellogg) is a manufacturer and marketer of ready-to-eat cereals and convenience foods. Its major products are cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company offers its products under various brands such as Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Morningstar Farms, Famous Amos, Special K, Stretch Island, All-Bran, Frosted Mini-Wheats, Club and Kashi. It principally operates in the US and the UK markets. Kellogg's products are manufactured in 18 countries and marketed in more than 180 countries across the world. The company also market cookies, crackers and other convenience foods, under brands such as Kellogg's, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the US through a direct store-door (DSD) delivery system and other distribution methods. Kellogg is headquartered in Battle Creek, Michigan, US.


 

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