- This report is based on primary surveys conducted by Canadean accessing its B2C panels of Italian foodservice consumers. The opinions and forward looking statements of 3,002 consumers are captured in our survey
- The geographical scope of the research is Italy – drawing on the activity and expectations of consumers across different foodservice channels
- The brief provides snapshots of frequency of footfall and average expenditure on food across different foodservice channels
- Key topics covered in this report include information categorized by foodservice channels and consumers’ age, gender, annual income and children in household.
“Italian Consumer Footfall and Expenditure in Foodservice Channels” is a new survey report by Canadean that analyzes consumer footfall across the Italian foodservice channels, and explores how consumer expenditure across different foodservice channels have changed in 2011. The report also provides definitive analysis of information categorized by consumers’ age, gender, annual income and children in household. The research source in this report is based on an extensive survey between June and October 2011 taken by 3,002 consumers of various age and income groups within Italy
The report features the opinions of consumers related to the following:
- Consumer footfall across different foodservice channels
- Foodservice channels that drive consumer expenditure
Reasons To Buy
- Formulate effective sales and marketing strategies by identifying consumer expenditure on foodservice channels
- Better promote your business by aligning capabilities and business practices with consumer behavior across different age groups and gender
- Benchmark your market understanding of consumer requirements across different income categories
- A total of 47% of respondents had visited the ‘coffee or tea shops’ channel more than three times a month, the highest among any channel, of which 15% stated that they have paid more than ten visits
- Channels including ‘coffee or tea shops’, ‘ice cream parlors’ and ‘bars or nightclubs’ emerge to be the top three popular choices among consumer respondents.