Global Packaging Survey 2012–2013: New Consumer Technology Solutions - Impact, Opportunities and Budgets

Product Synopsis

“Global Packaging Survey 2012–2013: New Consumer Technology Solutions - Impact, Opportunities and Budgets” is a new report by Canadean that analyzes future expectations about the significance of new technology in the global packaging industry, as well as insights into technology oriented packaging types and demand for advanced technology in eco-friendly packaging solutions. This report provides data and analysis on future budget allocations for new technology by packaging buyers and change in procurement budgets for new technology solutions. The report also identifies the most important challenges and the key benefits of innovative packaging technology. This report provides a definitive assessment of active and intelligent packaging, nano-technology, and smart labeling solutions growth outlook, and reveals the key drivers of implementing them across the global packaging industry in 2012–2013. This report not only grants access to the opinions and strategies of business decision makers and competitors in the global packaging industry, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.

Introduction and Landscape

Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading global packaging industry executives. The report provides data and analysis on the most important packaging production areas that require new technology solutions. This report includes key topics such as global packaging industry buyer and supplier expenditure on new technology, and procurement behaviors and strategies. This report identifies the threats and opportunities in implementing new technology within the global packaging industry. Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviors, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, Canadean created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global packaging industry.

What is the current market landscape and what is changing?
46% of respondents anticipate an increase in their procurement budget for new technology over the next 12 months.

What are the key drivers behind recent market changes?
‘Consumer convenience’, ‘lower costs’, and ‘safety and traceability’ are considered three leading drivers that have increased demand for active and intelligent packaging.

What makes this report unique and essential to read?
Global Packaging Survey 2012–2013: New Consumer Technology Solutions - Impact, Opportunities and Budgets” is a new report by Canadean that analyzes future expectations about the significance of new technology in the global packaging industry, as well as insights into technology oriented packaging types and demand for advanced technology in eco-friendly packaging solutions. This report provides data and analysis on future budget allocations for new technology by packaging buyers and change in procurement budgets for new technology solutions. The report also identifies the most important challenges and the key benefits of innovative packaging technology. This report provides definitive assessment of active and intelligent packaging, nano-technology and smart labeling solutions growth outlook, and reveals the key drivers of implementing them across the global packaging industry in 2012–2013. This report not only grants access to the opinions and strategies of business decision makers and competitors in the global packaging industry, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.

Key Features and Benefits

Project industry trends and new technology growth expectations in 2012–2013, and study various technology oriented packaging types and demand for advanced technology in eco-friendly packaging solutions.

Reveals future budget allocations for new technology and training and change in procurement budgets for new technology solutions.

Uncover key challenges and opportunities in implementing advanced technology solutions and identify the key actions required to overcome the challenges.

Perceive the significance of active and intelligent packaging and understand demand growth for active and intelligent packaging materials.

Review the level of implementation of nano-technology in the global packaging industry and evaluation of the effective nano materials used in packaging design and manufacturing.

Key Market Issues

Across the global packaging industry, 59% of respondents identify ‘research and development’ as the core area to generate demand for new technology in packaging production. In addition, ‘printing’ and ‘in-process quality control’ are considered other important production areas.

Overall, executives expect ‘attractive packaging’, ‘inexpensive packaging’, and ‘moisture control packaging’ to be the top three technology oriented packaging types in the consumer product goods industry, as identified by 53%, 50%, and 39% of respondents respectively.

Both buyers and suppliers identify ‘high cost of raw materials’ and ‘complexity in recognizing the right technology’ as the leading barriers in the implementation of new technology.

The top three production areas in the global packaging industry which have implemented nano-technology successfully are ‘manufacturing’, ‘printing’, and ‘product design’, as identified by 27%, 20%, and 18% of respective respondents.

Overall, 56% of respondents expect growth in the demand for ‘RFID smart labels’ in 2012–2013, followed by ‘labels with smart tags’ and ‘barcode labels’, as identified by 48% and 41% of respective respondents.

Key Highlights

According to survey results, the top three key technology based packaging approaches expected to demonstrate increased demand over the next 12 months include ‘tamper-evident packaging’, ‘retail-ready packaging’, and ‘PET plastic packaging’.

‘Bio-degradable packaging’, ‘recycled plastic packaging’, and ‘plant and vegetable waste based packaging’ will record increased demand for new technology over the next 12 months.

The survey results show that 46% of global packaging industry buyer respondents and 52% of supplier respondents expect procurement budgets for new technology to increase in 2012–2013.

‘Consumer convenience’, ‘safety and traceability’, and ‘enhanced product performance’ will be the leading drivers of increased demand for active and intelligent packaging.

‘Digital printing’, ‘laser printing’, and ‘flexographic printing’ are advanced printing technologies to be used over the next 12 months.