Data Horizon: 1999-2008 ACTUAL, 2009F-2014F (forecast)
Measures: Volume (million litres), Population (millions), Litres Per Capita
Geographic Coverage
MIDDLE EAST & NORTH AFRICA (MENA): Egypt, Jordan, Kuwait, Oman, Saudi Arabia, Tunisia, United Arab Emirates, Other MENA
Regional Balancers
For regions where it has not been possible to generate total market volumes by profiling each individual country, specifically Central & South America, Asia, Middle East/North Africa and Rest of Africa, we have taken a value judgement to arrive at a balancing “Others” figure. This is recorded as a separate entity, specific to the Region to which it belongs
Product Coverage
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders, Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks, Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres Soft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavoured Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot Tea Beer: Beer, Sorghum Beer and Cider Spirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs)) Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake Wines: Wine (Still and Sparkling combined)
