The Future of the Wine Market in the US, to 2016

Synopsis

• Future of the Wine Market in the US, to 2016 is the result of Canadean’s extensive market research covering the Wine market in the US.
• The report presents detailed analysis on the Wine consumption trends in the US, covering historic and forecast Wine consumption volume and value at market and category level, brand share data.
• This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Wine sales overall and to know which categories and segments are in the ascendency in the coming years.

Summary

The report provides the latest, highly detailed information on dynamics in the US Wine market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope

• This report provides authoritative and granular details of the Wine markets in the US; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.
• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.
• The report accounts for volume and value changes, and brand dynamics.

Reasons To Buy

• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Wine market in the US.
• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brands data, to give unparalleled insight into the market.

Key Highlights

• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data at the product category level.
• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.