The Future of Retailing in Germany to 2017Product Synopsis
Introduction and Landscape
- Future forecasts and historic market data can improve market and strategic planning.
- Understand which channels and products will be the major winners and losers in the coming years.
- Know the share of sales between different products in your key channels and how this will develop.
- Assess the impact of economic recession and recovery on market growth.
Why was the report written?
The Future of Retailing in Germany to 2017 is based upon an extensive, cross-country, industry research program which brings together Canadean’s research, modelling, and analysis expertise in order to develop uniquely detailed market data. It provides detailed quantitative analysis of past and future trends - crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are showing growth for which products in the coming years. It aims to capture the shift to new channels depending on the country, the effects of recession, and shifting consumer behavior; thereby providing timely, highly comparable analysis of the retail markets. Data sets are provided for 2007 through to 2017, with actuals being provided for 2012. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies.
What is the current market landscape and what is changing?The retail market in Germany grew at a CAGR of 1.85% from 2007-12 and is expected to grow at a CAGR of 2.23% from 2012-17
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession and the following recovery period on their discretionary spending – retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns – how changes in consumers’ behavior have affected the retail sector for different product categories and channels.
What makes this report unique and essential to read?
This report provides detailed data on the size and development of retail sales of individual product types through specific retail channels and formats in Germany. It provides a detailed and comprehensive quantitative analysis of the trends affecting market development through both historic and forecast data.Key Features and Benefits
Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Detailed channel coverage is provided, covering 17 products, across four channel groups that include: General Retailers, Specialist Retailers, Value Retailers, and Online Retailers.
Forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category and channel dynamics, and therefore quickly and easily identify the key areas in which they want to compete in the future.
Key Market IssuesIn Germany, the retail and labor laws have been very strictly imposed and implemented, which companies have to adhere to and which may even determine their success in the country.Key Highlights
General retailers was the largest channel group with hypermarkets, supermarkets and hard-discounters recording the highest sales among the various channels under the general retailers channel group during the review period. The convenience stores (including independents) and gas stations channel recorded the second highest sales during the same period.
According to a study by comScore, Inc., the numbers of European smartphone users who scan Quick-response (QR) codes through their devices, increased by 96% to reach 17.4 million users.
In order to survive the economic crisis, retailers are looking for ways to expand the range of products they offer, as well as improving their market presence, with mergers and acquisitions serving as the least costly option for them.