The Future of the Ice Cream Market in the UK, 2011

Synopsis

• Future of Ice Cream Consumption in the UK , 2006 to 2016 is the result of Canadean’s extensive market research covering the Ice Cream market in the UK.
• The report presents detailed analysis on the Ice Cream consumption trends in the UK, historic and forecast Ice Cream consumption volume and value at market and category level, brand share, and distribution channel data.
• This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Ice Cream sales overall and to know which categories and segments are in the ascendency in the coming years.

Summary

The report provides the latest, highly detailed information on dynamics in the UK Ice Cream market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope

• This report provides authoritative and granular detail of the Ice Cream markets in the UK; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.
• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.
• The report accounts for volume and value changes, brand dynamics and distribution trends.

Reasons To Buy

• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order offer detailed insight into the trends and dynamics affecting Ice Cream market in the UK.
• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.

Key Highlights

• Detailed category coverage is provided, covering Artisanal Ice Cream market, Impulse Ice Cream market, and Take-home Ice Cream market.
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel at the product category level.
• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.