The Future of the Ice Cream Market in Italy, to 2016

Synopsis

The Future of the Ice Cream Market in Italy, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Ice Cream consumption trends in Italy, historic and forecast Ice Cream consumption volumes, and values at market and category level, brand share, and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Ice Cream sales overall and to know which categories and segments are showing growth in the coming years

Summary

Why was the report written?

• This report provides authoritative and granular data on the Ice Cream market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them
• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
• Marketers need data on volume and value changes, brand dynamics, and distribution trends in order to effectively plan strategies

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending, and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected, and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the Italian Ice Cream market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future

Scope

Detailed category coverage is provided, covering three product segments that include: Artisanal Ice Cream, Impulse Ice Cream, Take-Home Ice Cream

Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.