Market Focus: Trends and Developments in the Dairy Food Sector in Australia
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.
The food Retail market in Australia is dominated by the large presence of domestic players like Woolworths and Coles. Hypermarkets & Supermarkets account for the largest share of Australia’s Dairy food sales.
Private Label sales in Australia are expected to grow further with more Australian consumers seeking inexpensive products.
Due to increasing health concerns, the market for low fat, low calorie, pro-biotic Yogurt and Milk is expected to grow further within the Dairy market.
Convenience, value for money and Health influences the Australian Dairy market due to growth in households with both partners working. Product Prices are crucial and a determining factor that consumers look out for.
Milk is the leading category by value experiencing a modest growth rate during the period 2008-2018.
Increased health concerns, due to the rising number of obese Australians, have led to the growth of market for innovative products Dairy snacks that are low-fat and come with nutritious additives. Longer working hours and an increase of women in the work force has led to Australians seeking convenience and products that are ready to consume.
Reasons to buy
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging
Hypermarkets & Supermarkets continue to dominate in all categories of the Dairy Food Market with over XX% market share across categories. Convenience Stores maintained the second most popular option for Australian shoppers.
However, Food & Drink Specialists have a larger share of Puddings/Desserts category and cheese compared to Convenience Stores owing to indulgence and variety that are offered by the specialist stores.
Hypermarket & Supermarket sales are led by the intense competitiveness and strategies like aggressive price discounting in everyday item like Milk, adopted by leading retailers like Coles and Woolworths, in order to gain greater market share and bring increased customer footfall.
Aldi and Costo are expanding and are prominent in Southern and Western Australia, which will further intensify regional level competition in the staple line of dairy products.
The importance of Hypermarkets & Supermarkets and Convenience stores is likely to increase as Australian urban population drive the expansion of large retail stores to launch more modern and smaller by size neighborhood retail stores in the country.
Large retailers gain over the smaller ones as they have a better bargaining power and mass discounts from suppliers. Greater discounts and attractive offers increase the footfall as Australians seek variety and value at the same time.