Estonia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
Summary Overall the Estonian beer market declined 2% in 2015 compared to 2014. The major reason behind the contraction was average weather during the key summer months and also declining population. Excise tax increase (up by 15% in 2015) also had negative impact to the beer market. Estonians were increasingly inclined towards off-premise beer consumption influenced by unfavorable economic conditions. The rise in prices further hampered on-premise consumption. Off-premise held 93% of beer volume with large modern retail chains dominating the share followed by discount channel.
Key Findings Across the overall alcoholic drinks, volume shrank 24 th hl, with beer attributable for the majority of this.
Beer consumption declined by 2% due to the decline in population, along with an average summer and the increase in taxes.
The Estonian beer market remains dominated by lager, which comprised 97% share. This segment saw a drop of 3% in 2015 commensurate with the decline of the entire market.
Private Label brands saw an overall decline by 7% in 2015 as the price difference between Private Labels and branded products diminished as the excise duty increased.
Metal cans and kegs market share grew by 1%. Cans were the most prominent pack type with 33cl, 56.8cl and 50cl sizes being the most popular ones.
Synopsis Canadean’s Estonia Beer Market Insights 2016 Report provides a complete overview of the Estonia beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy Gain an in-depth understanding of the dynamics and structure of the Estonia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Estonia beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Estonia beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects