Consumer Trends in the Spirits Market in Spain


March 13, 2012
105 Pages - SKU: CANL3806975
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Table of Contents Search inside this report Related Reports
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Spirits Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Brandy
2.2.2 Gin & Genever
2.2.3 Liqueurs
2.2.4 Rum
2.2.5 Specialty Spirits
2.2.6 Tequila & Mezcal
2.2.7 Vodka
2.2.8 Whiskey
2.3 Behavioral Trends and Market Value
2.3.1 Brandy
2.3.2 Gin & Genever
2.3.3 Liqueurs
2.3.4 Rum
2.3.5 Specialty Spirits
2.3.6 Tequila & Mezcal
2.3.7 Vodka
2.3.8 Whiskey
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Brandy
3.1.2 Gin & Genever
3.1.3 Liqueurs
3.1.4 Rum
3.1.5 Specialty Spirits
3.1.6 Tequila & Mezcal
3.1.7 Vodka
3.1.8 Whiskey
3.2 Consumer Profiles by Product Category
3.2.1 Brandy
3.2.2 Gin & Genever
3.2.3 Liqueurs
3.2.4 Rum
3.2.5 Specialty Spirits
3.2.6 Tequila & Mezcal
3.2.7 Vodka
3.2.8 Whiskey
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Spirits Brand Choice and Private Label Shares
4.2.1 Brandy
4.2.2 Gin & Genever
4.2.3 Liqueurs
4.2.4 Rum
4.2.5 Specialty Spirits
4.2.6 Tequila & Mezcal
4.2.7 Vodka
4.2.8 Whiskey
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Spirits
5.1.2 Brandy
5.1.3 Gin & Genever
5.1.4 Liqueurs
5.1.5 Rum
5.1.6 Specialty Spirits
5.1.7 Tequila & Mezcal
5.1.8 Vodka
5.1.9 Whiskey
6 Consumption Impact: Market Valuation
6.1 Spirits Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Spirits Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Spirits Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Survey-tracked Retailer Shares by Volume
7.1.1 Spain Spirits Survey-tracked Retailer Shares by Volume
7.2 Survey-tracked Retailer Shares by Volume by Category
7.2.1 Spain Brandy Survey-tracked Retailer Shares by Volume
7.2.2 Spain Gin & Genever Survey-tracked Retailer Shares by Volume
7.2.3 Spain Liqueurs Survey-tracked Retailer Shares by Volume
7.2.4 Spain Rum Survey-tracked Retailer Shares by Volume
7.2.5 Spain Specialty Spirits Survey-tracked Retailer Shares by Volume
7.2.6 Spain Tequila & Mezcal Survey-tracked Retailer Shares by Volume
7.2.7 Spain Vodka Survey-tracked Retailer Shares by Volume
7.2.8 Spain Whiskey Survey-tracked Retailer Shares by Volume
7.3 Levels of Retailer Switching in the Last 6 Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Miquel Switching Analysis
7.3.5 Schwarz Group Switching Analysis
7.3.6 Other Switching Analysis
7.4 Profiles of End-Consumers of Spirits, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Miquel
7.4.4 Schwarz Group
7.4.5 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Spirits Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Spain Survey Respondent Profile (weighted), 2011
Table 4: Spain Spirits Value Share (%), by Age Groups, 2011
Table 5: Spain Spirits Value Share (%), by Gender, 2011
Table 6: Spain Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Spain Spirits Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Spain Spirits Value Share (%) by Wealth Groups, 2011
Table 9: Spain Spirits Value Share (%) by Busy Lives Groups, 2011
Table 10: Spain Brandy Consumer Group Share (% market value), 2011
Table 11: Spain Gin & Genever Consumer Group Share (% market value), 2011
Table 12: Spain Liqueurs Consumer Group Share (% market value), 2011
Table 13: Spain Rum Consumer Group Share (% market value), 2011
Table 14: Spain Specialty Spirits Consumer Group Share (% market value), 2011
Table 15: Spain Tequila & Mezcal Consumer Group Share (% market value), 2011
Table 16: Spain Vodka Consumer Group Share (% market value), 2011
Table 17: Spain Whiskey Consumer Group Share (% market value), 2011
Table 18: Spain Total Brandy Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Spain Total Gin & Genever Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Spain Total Liqueurs Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Spain Total Rum Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Spain Total Specialty Spirits Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Spain Total Tequila & Mezcal Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Spain Total Vodka Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: Spain Total Whiskey Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: Spain Brandy Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Spain Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Spain Gin & Genever Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Spain Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Spain Liqueurs Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Spain Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Spain Rum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Spain Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Spain Specialty Spirits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Spain Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Spain Tequila & Mezcal Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Spain Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Spain Vodka Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: Spain Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: Spain Whiskey Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: Spain Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: Spain Brandy Consumer Profiles (% consumers by sub-group), 2011
Table 43: Spain Gin & Genever Consumer Profiles (% consumers by sub-group), 2011
Table 44: Spain Liqueurs Consumer Profiles (% consumers by sub-group), 2011
Table 45: Spain Rum Consumer Profiles (% consumers by sub-group), 2011
Table 46: Spain Specialty Spirits Consumer Profiles (% consumers by sub-group), 2011
Table 47: Spain Tequila & Mezcal Consumer Profiles (% consumers by sub-group), 2011
Table 48: Spain Vodka Consumer Profiles (% consumers by sub-group), 2011
Table 49: Spain Whiskey Consumer Profiles (% consumers by sub-group), 2011
Table 50: Spain Spirits Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 51: Spain Brandy Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: Spain Gin & Genever Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: Spain Liqueurs Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 54: Spain Rum Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 55: Spain Specialty Spirits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 56: Spain Tequila & Mezcal Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 57: Spain Vodka Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 58: Spain Whiskey Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 59: Spain, Overall Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Spain, Brandy: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: Spain, Gin & Genever: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 62: Spain, Liqueurs: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 63: Spain, Rum: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 64: Spain, Specialty Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 65: Spain, Tequila & Mezcal: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 66: Spain, Vodka: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 67: Spain, Whiskey: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 68: Spain Spirits Market Value (Euro million), by Category, 2011
Table 69: Spain Spirits Market Value (US$ million), by Category, 2011
Table 70: Spain Spirits Market Volume (Ltrs m), by Category, 2011
Table 71: Spain Spirits Market Share (US$ million), by Category, 2011
Table 72: Spain Spirits Expenditure Per Capita (Euro), by Category, 2011
Table 73: Spain Spirits Expenditure Per Capita (US$), by Category, 2011
Table 74: Spain Spirits Expenditure Per Household (Euro), by Category
Table 75: Spain Spirits Expenditure Per Household (US$), by Category
Table 76: Spain Spirits Market Volume Share (Ltrs m), by Category, 2011
Table 77: Spain Spirits Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 78: Spain Spirits Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 79: Spain Spirits Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Table 80: Spain Brandy Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 81: Spain Gin & Genever Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 82: Spain Liqueurs Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 83: Spain Rum Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 84: Spain Specialty Spirits Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 85: Spain Tequila & Mezcal Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 86: Spain Vodka Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 87: Spain Whiskey Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 88: Spain: Switchers to Auchan for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Spain: Switchers From Auchan for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Spain: Switchers to Carrefour for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Spain: Switchers From Carrefour for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Spain: Switchers to Miquel for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Spain: Switchers From Miquel for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Spain: Switchers to Schwarz Group for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Spain: Switchers to Other for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Spain: Switchers From Other for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: Spain: Profile of Spirits Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 98: Spain: Profile of Spirits Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 99: Spain: Profile of Spirits Consumers Whose Goods Mainly Come From Miquel (% by Subgroup, as tracked by the Survey), 2011
Table 100: Spain: Profile of Spirits Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2011
Table 101: Spain: Profile of Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Spain Spirits Value Share (%), by Age Groups, 2011
Figure 3: Spain Spirits Value Share (%), by Gender, 2011
Figure 4: Spain Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Spain Spirits Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Spain Spirits Value Share (%) by Wealth Groups, 2011
Figure 7: Spain Spirits Value Share (%) by Busy Lives Groups, 2011
Figure 8: Spain Brandy Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Spain Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Spain Gin & Genever Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Spain Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Spain Liqueurs Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Spain Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Spain Rum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Spain Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Spain Specialty Spirits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Spain Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Spain Tequila & Mezcal Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Spain Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Spain Vodka Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Spain Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Spain Whiskey Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: Spain Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: Spain Spirits Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 25: Spain Spirits Market Share (US$ million), by Category, 2011
Figure 26: Spain Spirits Expenditure Per Capita (US$), by Category, 2011
Figure 27: Spain Spirits Expenditure Per Household (US$), by Category
Figure 28: Spain Spirits Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Figure 29: Spain Brandy Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 30: Spain Gin & Genever Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 31: Spain Liqueurs Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 32: Spain Rum Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 33: Spain Specialty Spirits Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 34: Spain Tequila & Mezcal Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 35: Spain Vodka Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 36: Spain Whiskey Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 37: Spain: People Who Have Switched Retailer for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
 
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