Consumer Trends in the Soup Market in Russia


April 2, 2012
90 Pages - SKU: CANL3824844
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Table of Contents Search inside this report Related Reports
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Soup Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Canned/Ambient Soup
2.2.2 Chilled Soup
2.2.3 Dried Soup (mixes)
2.2.4 Frozen Soup
2.2.5 Uht Soup
2.3 Behavioral Trends and Market Value
2.3.1 Canned/Ambient Soup
2.3.2 Chilled Soup
2.3.3 Dried Soup (mixes)
2.3.4 Frozen Soup
2.3.5 Uht Soup
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Canned/Ambient Soup
3.1.2 Chilled Soup
3.1.3 Dried Soup (mixes)
3.1.4 Frozen Soup
3.1.5 Uht Soup
3.2 Consumer Profiles by Product Category
3.2.1 Canned/Ambient Soup
3.2.2 Chilled Soup
3.2.3 Dried Soup (mixes)
3.2.4 Frozen Soup
3.2.5 Uht Soup
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Soup Brand Choice and Private Label Shares
4.2.1 Canned/Ambient Soup
4.2.2 Chilled Soup
4.2.3 Dried Soup (mixes)
4.2.4 Frozen Soup
4.2.5 Uht Soup
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Soup
5.1.2 Canned/Ambient Soup
5.1.3 Chilled Soup
5.1.4 Dried Soup (mixes)
5.1.5 Frozen Soup
5.1.6 Uht Soup
6 Consumption Impact: Market Valuation
6.1 Soup Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Soup Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Soup Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption Per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Volume Share of Organized Retail
7.1.1 Retailer Share by Volume of Organized Retail in Soup
7.2 Retailer Volume Share of Organized Retail by Category
7.2.1 Retail Share by Volume of Organized Retail - Canned/Ambient Soup
7.2.2 Retail Share by Volume of Organized Retail - Chilled Soup
7.2.3 Retail Share by Volume of Organized Retail - Dried Soup (mixes)
7.2.4 Retail Share by Volume of Organized Retail - Frozen Soup
7.2.5 Retail Share by Volume of Organized Retail - Uht Soup
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Dixi Switching Analysis
7.3.4 Lenta Switching Analysis
7.3.5 Magnit Switching Analysis
7.3.6 Metro Group Switching Analysis
7.3.7 O'Key Switching Analysis
7.3.8 Paterson Switching Analysis
7.3.9 Sedmoi Kontinent Switching Analysis
7.3.10 X5 Retail Group Switching Analysis
7.3.11 Other Switching Analysis
7.4 Profiles of End-Consumers of Soup, by Retailer Used
7.4.1 Auchan
7.4.2 Dixi
7.4.3 Lenta
7.4.4 Magnit
7.4.5 Metro Group
7.4.6 O'Key
7.4.7 Paterson
7.4.8 Sedmoi Kontinent
7.4.9 X5 Retail Group
7.4.10 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Soup Market
Table 2: Foreign Exchange Rate – Ruble Vs. US$, 2011
Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
Table 4: Russian Federation Soup Value Share (%), by Age Groups, 2011
Table 5: Russian Federation Soup Value Share (%), by Gender, 2011
Table 6: Russian Federation Soup Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Russian Federation Soup Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Russian Federation Soup Value Share (%) by Wealth Groups, 2011
Table 9: Russian Federation Soup Value Share (%) by Busy Lives Groups, 2011
Table 10: Russian Federation Canned/Ambient Soup Consumer Group Share (% market value), 2011
Table 11: Russian Federation Chilled Soup Consumer Group Share (% market value), 2011
Table 12: Russian Federation Dried Soup (mixes) Consumer Group Share (% market value), 2011
Table 13: Russian Federation Frozen Soup Consumer Group Share (% market value), 2011
Table 14: Russian Federation Uht Soup Consumer Group Share (% market value), 2011
Table 15: Russian Federation Total Canned/Ambient Soup Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Russian Federation Total Chilled Soup Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Russian Federation Total Dried Soup (mixes) Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Russian Federation Total Frozen Soup Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Russian Federation Total Uht Soup Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Russian Federation Canned/Ambient Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Russian Federation Canned/Ambient Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Russian Federation Chilled Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Russian Federation Chilled Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Russian Federation Dried Soup (mixes) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Russian Federation Dried Soup (mixes) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Russian Federation Frozen Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Russian Federation Frozen Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Russian Federation Uht Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Russian Federation Uht Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Russian Federation Canned/Ambient Soup Consumer Profiles (% consumers by sub-group), 2011
Table 31: Russian Federation Chilled Soup Consumer Profiles (% consumers by sub-group), 2011
Table 32: Russian Federation Dried Soup (mixes) Consumer Profiles (% consumers by sub-group), 2011
Table 33: Russian Federation Frozen Soup Consumer Profiles (% consumers by sub-group), 2011
Table 34: Russian Federation Uht Soup Consumer Profiles (% consumers by sub-group), 2011
Table 35: Russian Federation Soup Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 36: Russian Federation Canned/Ambient Soup Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 37: Russian Federation Chilled Soup Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 38: Russian Federation Dried Soup (mixes) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 39: Russian Federation Frozen Soup Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 40: Russian Federation Uht Soup Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 41: Russian Federation, Overall Soup: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 42: Russian Federation, Canned/Ambient Soup: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 43: Russian Federation, Chilled Soup: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 44: Russian Federation, Dried Soup (mixes): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 45: Russian Federation, Frozen Soup: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 46: Russian Federation, Uht Soup: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 47: Russian Federation Soup Market Value (Russian Ruble million), by Category, 2011
Table 48: Russian Federation Soup Market Value (US$ million), by Category, 2011
Table 49: Russian Federation Soup Market Volume (Kg m), by Category, 2011
Table 50: Russian Federation Soup Market Share (US$ million), by Category, 2011
Table 51: Russian Federation Soup Expenditure Per Capita (Russian Ruble), by Category, 2011
Table 52: Russian Federation Soup Expenditure Per Capita (US$), by Category, 2011
Table 53: Russian Federation Soup Expenditure Per Household (Russian Ruble), by Category
Table 54: Russian Federation Soup Expenditure Per Household (US$), by Category
Table 55: Russian Federation Soup Market Volume Share (Kg m), by Category, 2011
Table 56: Russian Federation Soup Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 57: Russian Federation Soup Consumption Per Household (Kg m / Households m), by Category, 2011
Table 58: Russian Federation Soup Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 59: Russian Federation Canned/Ambient Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 60: Russian Federation Chilled Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 61: Russian Federation Dried Soup (mixes) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 62: Russian Federation Frozen Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 63: Russian Federation Uht Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 64: Russian Federation Switchers to Auchan for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: Russian Federation Switchers From Auchan for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: Russian Federation Switchers to Dixi for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: Russian Federation Switchers From Dixi for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: Russian Federation Switchers to Lenta for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: Russian Federation Switchers From Lenta for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 70: Russian Federation Switchers to Magnit for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 71: Russian Federation Switchers From Magnit for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 72: Russian Federation Switchers to Metro Group for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Russian Federation Switchers From Metro Group for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Russian Federation Switchers to O'Key for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Russian Federation Switchers From O'Key for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Russian Federation Switchers to Paterson for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Russian Federation Switchers From Paterson for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Russian Federation Switchers to Sedmoi Kontinent for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Russian Federation Switchers From Sedmoi Kontinent for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Russian Federation Switchers to X5 Retail Group for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Russian Federation Switchers From X5 Retail Group for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Russian Federation Switchers to Other for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Russian Federation Switchers From Other for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 85: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
Table 86: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
Table 87: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
Table 88: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 89: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
Table 90: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
Table 91: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
Table 92: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
Table 93: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Russian Federation Soup Value Share (%), by Age Groups, 2011
Figure 3: Russian Federation Soup Value Share (%), by Gender, 2011
Figure 4: Russian Federation Soup Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Russian Federation Soup Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Russian Federation Soup Value Share (%) by Wealth Groups, 2011
Figure 7: Russian Federation Soup Value Share (%) by Busy Lives Groups, 2011
Figure 8: Russian Federation Canned/Ambient Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Russian Federation Canned/Ambient Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Russian Federation Chilled Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Russian Federation Chilled Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Russian Federation Dried Soup (mixes) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Russian Federation Dried Soup (mixes) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Russian Federation Frozen Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Russian Federation Frozen Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Russian Federation Uht Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Russian Federation Uht Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Russian Federation Soup Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 19: Russian Federation Soup Market Share (US$ million), by Category, 2011
Figure 20: Russian Federation Soup Expenditure Per Capita (US$), by Category, 2011
Figure 21: Russian Federation Soup Expenditure Per Household (US$), by Category
Figure 22: Russian Federation Soup Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 23: Russian Federation Canned/Ambient Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 24: Russian Federation Chilled Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 25: Russian Federation Dried Soup (mixes) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 26: Russian Federation Frozen Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 27: Russian Federation Uht Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 28: Russian Federation People Who Have Switched Retailer for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
 
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