Market Research Logo

Consumer Trends in the Seasonings, Dressings & Sauces Market in the UK

117 Pages Canadean Ltd April 02, 2012 SKU: CANL3824819


This report provides the results for the Seasonings, Dressings & Sauces Market in The UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.


Why was the report written?
Marketers in the Seasonings, Dressings & Sauces market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Seasonings, Dressings & Sauces market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Seasonings, dressings & sauces are not considered essential foods and therefore consumption patterns have been comparatively affected. Market volumes of Seasonings, Dressings & Sauces market in the UK is expected to maintain present growth trend as consumption pattern in medium and heavy frequency bands is unlikely to record any major changes.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.


Consumer survey data for the following specific categories: Bouillons & Stocks, Chutneys & Relishes, Condiments, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings and Wet Cooking Sauces.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

The Wet Cooking Sauces market accounts for 39% of the Seasonings, Dressings & Sauces market in the UK; the remaining markets account for between 3% and 15% each. This is obviously a popular form of accompaniment to a meal and is linked with consumers having little time to spend preparing tasty sauces from scratch – Busy Lives is quoted as the top trend influencing the choice of this product. Marketers should focus on this in their marketing campaigns in order to encourage even higher use and deeper market penetration.

Private Label products have a significant share of all Seasonings, Dressings & Sauces markets in the UK, with the exception of Bouillons & Stocks. In this market there are some large national brands that each hold significant shares of the market, however the remainder is fragmented so these brands are under threat from Private Label competition.

Not only do a large proportion of UK consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

Show Full Description

Show Table of Contents

Consumer Trends in the Seasonings, Dressings & Sauces Market in the UK

Canadean Ltd
April 02, 2012

Search inside this report

Pricing & Delivery

Online Download

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.

CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download CTA

Share this report