Consumer Trends in the Seasonings, Dressings & Sauces Market in the US

Synopsis

This report provides the results for the Seasonings, Dressings & Sauces market in US from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?
Marketers in the Seasonings, Dressings & Sauces market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Seasonings, Dressings & Sauces market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
Consumption patterns of Seasonings, Dressings & Sauces have been affected by the weak economy in the US. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. However, consumption patterns are changing as the US economy recovers, making early identification of the consumer groups and trends driving new market behavior essential.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Boullions & Stocks, Chutneys & Relishes,Condiments, Dips, Dressings, Dry cooking sauces, Herbs, Spices & Seasonings and Wet Cooking Sauces.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

While similar percentages of males and females record Heavy and Medium frequency consumption of Bouillons & Stocks, 47% of females record Light frequency consumption, as opposed to only 35% of males. Marketers should target this large population of female occasional consumers with strategies to increase their consumption frequency.

The Wet Cooking Sauces category is the most valuable in the US Seasonings, Dressings & Sauces market, accounting for 28% of the market by value. Dressings and Condiments are the second and third-largest categories in the market. The market for Chutneys & Relishes is small, with a value market share of only 1%.

Substantially higher percentages of Mid-Lifers and Older Consumers consume Chutneys & Relishes than consumers in younger age groups, though most of this consumption is of a Light consumption frequency. Marketers need to transition some of these Light users into Medium and Heavy frequency consumption in order to increase the value and volume size of the market.