Consumer Trends in the Make-up Market in Russia


March 16, 2012
85 Pages - SKU: CANL3809887
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Table of Contents Search inside this report Related Reports
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Make-up Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Eye Make-up
2.2.2 Face Make-up
2.2.3 Lip Make-up
2.2.4 Nail Make-up
2.3 Behavioral Trends and Market Value
2.3.1 Eye Make-up
2.3.2 Face Make-up
2.3.3 Lip Make-up
2.3.4 Nail Make-up
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Eye Make-up
3.1.2 Face Make-up
3.1.3 Lip Make-up
3.1.4 Nail Make-up
3.2 Consumer Profiles by Product Category
3.2.1 Eye Make-up
3.2.2 Face Make-up
3.2.3 Lip Make-up
3.2.4 Nail Make-up
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Make-up Brand Choice and Private Label Shares
4.2.1 Eye Make-up
4.2.2 Face Make-up
4.2.3 Lip Make-up
4.2.4 Nail Make-up
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Make-up
5.1.2 Eye Make-up
5.1.3 Face Make-up
5.1.4 Lip Make-up
5.1.5 Nail Make-up
6 Consumption Impact: Market Valuation
6.1 Make-up Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Make-up Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Make-up Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Shares by Volume of Organized Retail
7.1.1 Russian Federation Make-up Retailer Shares by Volume of Organized Retail
7.2 Retailer Volume Share by Category of Organized Retail
7.2.1 Retail Share by Volume of Organized Retail - Eye Make-up
7.2.2 Retail Share by Volume of Organized Retail - Face Make-up
7.2.3 Retail Share by Volume of Organized Retail - Lip Make-up
7.2.4 Retail Share by Volume of Organized Retail - Nail Make-up
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Dixi Switching Analysis
7.3.4 Lenta Switching Analysis
7.3.5 Magnit Switching Analysis
7.3.6 Metro Group Switching Analysis
7.3.7 OAO Pharmacy Chain 36.6 Switching Analysis
7.3.8 O'Key Switching Analysis
7.3.9 Sedmoi Kontinent Switching Analysis
7.3.10 Seventh Continent Switching Analysis
7.3.11 X5 Retail Group Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Make-up, by Retailer Used
7.4.1 Auchan
7.4.2 Dixi
7.4.3 Lenta
7.4.4 Magnit
7.4.5 Metro Group
7.4.6 OAO Pharmacy Chain 36.6
7.4.7 O'Key
7.4.8 Paterson
7.4.9 Sedmoi Kontinent
7.4.10 Seventh Continent
7.4.11 X5 Retail Group
7.4.12 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Make-up Market
Table 2: Foreign Exchange Rate – RUB Vs. US$, 2011
Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
Table 4: Russian Federation Make-up Value Share (%), by Age Groups, 2011
Table 5: Russian Federation Make-up Value Share (%), by Gender, 2011
Table 6: Russian Federation Make-up Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Russian Federation Make-up Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Russian Federation Make-up Value Share (%) by Wealth Groups, 2011
Table 9: Russian Federation Make-up Value Share (%) by Busy Lives Groups, 2011
Table 10: Russian Federation Eye Make-up Consumer Group Share (% market value), 2011
Table 11: Russian Federation Face Make-up Consumer Group Share (% market value), 2011
Table 12: Russian Federation Lip Make-up Consumer Group Share (% market value), 2011
Table 13: Russian Federation Nail Make-up Consumer Group Share (% market value), 2011
Table 14: Russian Federation Total Eye Make-up Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Russian Federation Total Face Make-up Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Russian Federation Total Lip Make-up Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Russian Federation Total Nail Make-up Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Russian Federation Eye Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Russian Federation Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Russian Federation Face Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Russian Federation Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Russian Federation Lip Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Russian Federation Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Russian Federation Nail Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Russian Federation Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Russian Federation Eye Make-up Consumer Profiles (% consumers by sub-group), 2011
Table 27: Russian Federation Face Make-up Consumer Profiles (% consumers by sub-group), 2011
Table 28: Russian Federation Lip Make-up Consumer Profiles (% consumers by sub-group), 2011
Table 29: Russian Federation Nail Make-up Consumer Profiles (% consumers by sub-group), 2011
Table 30: Russian Federation Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 31: Russian Federation Eye Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 32: Russian Federation Face Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 33: Russian Federation Lip Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 34: Russian Federation Nail Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 35: Russian Federation, Overall Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 36: Russian Federation, Eye Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 37: Russian Federation, Face Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 38: Russian Federation, Lip Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 39: Russian Federation, Nail Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 40: Russian Federation Make-up Market Value (Russian Ruble million), by Category, 2011
Table 41: Russian Federation Make-up Market Value (US$ million), by Category, 2011
Table 42: Russian Federation Make-up Market Volume (Kg m or Ltrs m), by Category, 2011
Table 43: Russian Federation Make-up Market Share (US$ million), by Category, 2011
Table 44: Russian Federation Make-up Expenditure Per Capita (Russian Ruble), by Category, 2011
Table 45: Russian FederationMake-up Expenditure Per Capita (US$), by Category, 2011
Table 46: Russian Federation Make-up Expenditure Per Household (Russian Ruble), by Category
Table 47: Russian Federation Make-up Expenditure Per Household (US$), by Category
Table 48: Russian Federation Make-up Market Volume Share (Kg m or Ltrs m), by Category, 2011
Table 49: Russian Federation Make-up Consumption Per Capita by Category, 2011
Table 50: Russian Federation Make-up Consumption Per Household by Category, 2011
Table 51: Russian Federation Eye Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 52: Russian Federation Face Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 53: Russian Federation Lip Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 54: Russian Federation Nail Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 55: Russian Federation: Switchers to Auchan for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 56: Russian Federation: Switchers From Auchan for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 57: Russian Federation: Switchers to Dixi for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 58: Russian Federation: Switchers From Dixi for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 59: Russian Federation: Switchers to Lenta for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 60: Russian Federation: Switchers From Lenta for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 61: Russian Federation: Switchers to Magnit for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: Russian Federation: Switchers From Magnit for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: Russian Federation: Switchers to Metro Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: Russian Federation: Switchers From Metro Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: Russian Federation: Switchers to OAO Pharmacy Chain 36.6 for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: Russian Federation: Switchers From OAO Pharmacy Chain 36.6 for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: Russian Federation: Switchers to O'Key for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: Russian Federation: Switchers From O'Key for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: Russian Federation: Switchers to Sedmoi Kontinent for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 70: Russian Federation: Switchers From Sedmoi Kontinent for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 71: Russian Federation: Switchers to Seventh Continent for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 72: Russian Federation: Switchers From Seventh Continent for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Russian Federation: Switchers to X5 Retail Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Russian Federation: Switchers From X5 Retail Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Russian Federation: Switchers to Other for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Russian Federation: Switchers From Other for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 78: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
Table 79: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
Table 80: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
Table 81: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 82: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup, as tracked by the Survey), 2011
Table 83: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
Table 84: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
Table 85: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
Table 86: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup, as tracked by the Survey), 2011
Table 87: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
Table 88: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Russian Federation Make-up Value Share (%), by Age Groups, 2011
Figure 3: Russian Federation Make-up Value Share (%), by Gender, 2011
Figure 4: Russian Federation Make-up Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Russian Federation Make-up Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Russian Federation Make-up Value Share (%) by Wealth Groups, 2011
Figure 7: Russian Federation Make-up Value Share (%) by Busy Lives Groups, 2011
Figure 8: Russian Federation Eye Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Russian Federation Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Russian Federation Face Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Russian Federation Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Russian Federation Lip Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Russian Federation Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Russian Federation Nail Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Russian Federation Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Russian Federation Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 17: Russian Federation Make-up Market Share (US$ million), by Category, 2011
Figure 18: Russian Federation Make-up Expenditure Per Capita (US$), by Category, 2011
Figure 19: Russian Federation Make-up Expenditure Per Household (US$), by Category
Figure 20: Russian Federation Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m or Ltrs m), 2011
Figure 21: Russian Federation Eye Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 22: Russian Federation Face Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 23: Russian Federation Lip Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 24: Russian Federation Nail Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 25: Russian Federation: People Who Have Switched Retailer for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
 
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